Growth Marketer

Kongi; Northern (KY); On-site; USD 70,000 - 110,000; Full time

Job summary

Kongi is seeking a Growth Marketer to drive user growth and repeat purchases for its consumer app. You will own how people discover Kongi, download the app, and make their first purchase across paid social, App Store, search, creators, invites, and retention messages.

From optimizing the App Store listing to designing lifecycle campaigns and building a creator program, you will run end-to-end experiments, measure funnels, and report weekly on what worked.

Qualifications

• 3+ years in growth or performance marketing for a consumer app or marketplace.
• Hands-on experience running paid social and App Store campaigns with real budgets.
• Ability to set up tracking, read a funnel, and run your own analysis.

Responsibilities

• Grow installs through TikTok, Meta, and Apple Search Ads from the creative brief to the budget.
• Own the App Store listing: screenshots, keywords, ratings and the tests that improve them.
• Grow kongi.co's search traffic across product, category and brand pages.

Skills

Growth marketing

Paid social campaigns

App Store Optimization

Data analysis

Copywriting

Self-directed

Experimentation

Tools

AppsFlyer

Adjust

SKAdNetwork

SQL

Job description

The role

We're looking for a Growth Marketer to get Kongi into the hands of more shoppers, and keep them coming back.

You'll own how people find Kongi, download it and make their first purchase: paid social, the App Store, search, creators, invites and the messages that bring shoppers back. It's hands-on, full-funnel growth at an early-stage consumer app, where what you test this week shows up in the numbers next week.

What you'll do

Grow installs

• Plan, launch and run campaigns on TikTok, Meta and Apple Search Ads, from the creative brief to the budget.
• Own the App Store listing: screenshots, keywords, ratings and the tests that improve them.
• Grow kongi.co's search traffic across product, category and brand pages.

Turn installs into shoppers

• Map the path from first open to first purchase, and fix where people drop off with the product team.
• Build lifecycle marketing: the push notifications, emails and in-app moments that bring shoppers back.
• Run the invite program: the rewards, the messages and where invites happen.

Build our creator program

• Find and sign creators whose audiences love to shop, and make it easy for them to share Kongi.
• Track what every creator's posts bring in, and grow the ones that work.

Measure everything

• Own the funnel: cost per install, first purchases, retention and payback.
• Run experiments end to end, and share what worked and what didn't.

What we're looking for

• 3+ years in growth or performance marketing for a consumer app or marketplace.
• Hands-on experience running paid social and App Store campaigns with real budgets.
• Comfort with data: you can set up tracking, read a funnel and run your own analysis.
• A clear writer who can brief creative and write copy that converts.
• You know how shoppers find and talk about products on TikTok and Instagram.
• Self-directed: you find the highest-leverage work without being told.

Bonus points

• You've grown a marketplace, shopping or rewards app.
• Experience with mobile attribution (SKAdNetwork, AppsFlyer or Adjust).
• You've built an influencer, affiliate or referral program from scratch.
• SQL.

What success looks like

• Paid channels that grow installs at a cost that pays back.
• More new shoppers making a first purchase in their first week.
• A creator program that brings in new shoppers every week.
• A weekly growth report the whole team reads.

About you

You treat every channel as an experiment and every number as a question. You'd rather ship a test today than plan the perfect campaign next month, and you can explain why something worked, not just that it did. You love a good deal, and a product that pays people to shop is one you'd tell your friends about.