Organic Growth Marketer

Endo Health, Inc.; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Glow is a voice AI coach helping Gen Z women lose weight through daily conversations and personalized meal plans. We are backed by leading investors and have generated 200M+ organic TikTok views.

This in-person, San Francisco or Seoul-based role will own organic growth across TikTok and Instagram, create content, run experiments, and scale what works while building the next growth engine. You’ll report directly to the CEO and work closely with the head of marketing to drive conversion and impact

Qualifications

• You actually create content yourself.
• You have run campaigns that sold, not just trended.
• You move quickly from idea to post, with little hand-holding.
• You can explain why a video hit or flopped, not just that it did.
• Interest in health, wellness, or weight loss.

Responsibilities

• Own and scale organic distribution across TikTok and Instagram.
• Test new formats, hooks, and angles relentlessly.
• Focus on conversion, not just impressions; create content that sells.
• Find what’s working and why, then double down.
• Work directly with the founder on growth strategy.
• Explain why hits go viral and break down successful content.

Skills

Creator

Seller

Fast-paced

Viral analysis

Job description

\\"Scale our organic GTM from 200M to 2B views.\\"

Glow is a voice AI coach helping Gen Z women lose weight through daily conversations and personalized meal plans, built by an actual medical doctor. We're backed by a16z speedrun, General Catalyst, and the founders of 23andMe, MyFitnessPal, and Spring Health. We crossed 7-figure ARR profitably, passed 200M+ organic TikTok views, and helped users lose 14,000+ kg.

We need an Organic TikTok Marketer who lives and breathes organic distribution: someone to own what's working and scale it, while building the next growth engine. This is an in-person role based in our San Francisco or Seoul office.

The Role

You’ll own organic growth across TikTok and Instagram. You’ll create and ship content, run experiments, find new angles and formats, and figure out what makes videos blow up and convert.

We’ve already generated 200M+ organic social views, and we’re looking for a marketing engine who thinks on their feet: someone who can scale what's working and build what doesn’t exist yet. You’ll report directly to the CEO and work closely with our head of marketing, an ex-YC founder himself.

You will:

• Own and scale organic distribution across TikTok and Instagram
• Test new formats, hooks, and angles relentlessly
• Obsess over conversion, not impressions. Make content that sells
• Find what's working and why, then double down
• Work directly with the founder on growth strategy

You've done this before if:

• You're a creator. You make content yourself, not just direct others
• You're a seller. You obsess over conversion, not views. You've run campaigns that sold, not just ones that trended
• You move fast. Idea to filmed to edited to posted in hours, not days, with no hand-holding
• You reverse-engineer hits. You can explain why a video worked or flopped, not just that it did
• You care about the space. Health, wellness, or weight loss genuinely excites you
• A 1M+ view video that converted (your own organic distribution, not a paid partnership)
• You break down why content goes viral (a series, threads, whatever)
• You've run your own ads or a side business (real seller instinct)
• You've built a following yourself
• You've worked at an early-stage startup
• High talent density (4 people) and massive creative ownership
• Work directly with founders
• Full US visa support if you are relocating to San Francisco
• On-site in San Francisco or Seoul. This role is in person, not remote

What We Value

• Raw intelligence It's an ever-changing world. The smartest people are the ones who are always learning and adapting.
• Get shit done We respect people who do things with their bare hands. We don't respect people who just talk about doing things. No bullshit.
• Customer obsession Everything starts with what customers actually need. Always stay close to the customer.
• Speed Ship fast, learn faster. Measure work in hours, not days.
• 2. Links to content you made yourself that converted, not just got views
• 3. Pick one recent viral video (yours or anyone's) and break down why it worked, in 3 sentences
• 4. One idea for a Glow video or campaign you'd ship in your first week

No resume needed. Show us what you've shipped.