Digital Marketing Manager

Deseret Book Company; United States; Hybrid; USD 80,000 - 110,000; Full time

Job summary

Deseret Book Company in Salt Lake City is seeking a detail-driven Digital Marketing Manager to own growth campaigns, lifecycle marketing, and cross-functional coordination across ecommerce, retail, product, development, and media. The role requires hands-on execution, A/B testing, analytics, and partnership with email platforms like MailChimp or Klaviyo; experience with GA4 and Asana is preferred.

This exempt, full-time position offers a hybrid schedule and opportunities to impact customer

Qualifications

• 5–7 years in digital marketing, growth or performance marketing in retail, ecommerce, or subscription.
• Hands-on experience executing integrated campaigns across paid media, email, social, and owned channels.
• Strong lifecycle/retention marketing skills and A/B testing.
• Experience with GA4, UTM tracking, attribution models, and email platforms (MailChimp, Klaviyo, or equivalent).
• Proficiency with Asana and external vendor coordination.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Responsibilities

• Lead growth campaigns and conversion initiatives across paid media, email, social, retail, and owned channels.
• Own lifecycle marketing programs from onboarding to retention and win-back.
• Coordinate paid, organic, and traditional media campaigns and surface actionable insights.
• Manage promotions, print/offline placements with tracking rigor.
• Oversee timelines, testing, approvals, and launch readiness across campaigns.
• Provide weekly performance reporting with clear insights and action plans.

Skills

Growth marketing

Lifecycle marketing

A/B testing

Analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

GA4

UTM tracking

MailChimp

Klaviyo

Asana

Tapfiliate

Job description

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide. Digital Marketing Manager REPORTS TO: Senior Digital Marketing Manager LOCATION: Salt Lake City – Hybrid Schedule POSITION TYPE: Full Time, Exempt OUR COMPANY Deseret Book is a mission-driven company, committed to being a trusted gathering place for thoughtful expressions of faith. Established in1866, today we create and curate stories worth telling, questions worth exploring, and beauty worth sharing to improve the lives of individuals and families in every step of their faith journey. In our work culture, we put people first. Our team members are dedicated to meeting the needs of our communities as we work together, creating an environment where collaboration is critical and personal accountability is expected. If you are passionate about helping people find inspiration and help for their lives, and working with colleagues who want to do the same, then Deseret Book Company is the place for you.

The Opportunity

Deseret Book Company is a leading retailer and publisher of faith-centered books, media, and products, operating retail stores, a robust ecommerce platform (DeseretBook.com), and Bookshelf+, our growing digital subscription service. We're looking for a Digital Marketing Manager to serve as the operational backbone of our growth and lifecycle marketing efforts.

Position Summary

We're seeking a detail-driven, analytically sharp Digital Marketing Manager to own execution of growth campaigns, lifecycle marketing, paid and organic media coordination, and cross-functional project management. This is not a strategy-only role, you'll be hands-on building launch plans, coordinating across internal teams and external vendors, managing timelines, running A/B tests, and reporting on performance with clear, actionable insights. This role works at the intersection of ecommerce, retail, product, development, creative, and media. If marketing campaigns are the engine, this role keeps every piston firing on time, on spec, and on budget — while continuously finding ways to make the engine run faster.

Core Responsibilities

• Growth Campaigns & Conversion Translate growth strategies into integrated launch plans across paid media, email, social, retail, and owned channels. Lead execution of gifting, referral, and conversion-funnel initiatives end-to-end. Partner with Ecommerce, Retail, Product, and Development to optimize landing pages, checkout, and post-purchase experiences. Own pre-launch QA — links, pixels, promo codes, UTMs confirmed before every launch.
• Lifecycle Marketing & Retention Partner with Email Marketing Strategist on automated journeys (onboarding, post-purchase, retention, win-back) for DeseretBook.com and Bookshelf+. Define audience segments; develop and run A/B tests; apply findings to improve lifecycle performance. Track engagement, conversion, retention, and revenue across all lifecycle programs.
• Paid, Organic & Traditional Media Coordination Coordinate paid, organic, and traditional media campaigns — deliver assets, confirm specs/timelines, ensure tracking is live. Evaluate channel performance (impressions, engagement, ROAS, cross-channel lift); surface insights for media mix decisions.
• Marketing Promotions Manage print/offline placements (package inserts, magalogs, QR codes, trackable URLs) with same tracking rigor as digital.
• Project, Vendor & Cross-Functional Management Own timelines, requirements, testing, approvals, and launch readiness across concurrent campaigns. Serve as day-to-day contact for developers, production partners, and media vendors. Maintain campaign documentation in Asana; proactively surface risks and resolve gaps.
• Performance Reporting & Optimization Maintain weekly performance reporting across all assigned campaigns and Deliver weekly performance reports with clear insights and action plans — not just data. Monitor conversion rate, CPA, engagement, referral activity, scan rates, retention, and attributed revenue.

Qualifications

5–7 years in digital/growth/performance marketing (retail, ecommerce, or subscription preferred). Hands-on experience executing integrated campaigns across paid media, email, social, and owned channels. Strong lifecycle/retention marketing skills, automated journeys, segmentation, A/B testing. Proven ability to manage complex, multi-team projects with concurrent timelines. Proficient with GA4, UTM/conversion tracking, attribution models, and email platforms (MailChimp, Klaviyo, or equivalent). Comfortable with Asana (strongly preferred) and external vendor coordination. Detail-oriented, specs, timelines, and tracking must be right. Strong written communication, clear briefs, concise reports, actionable recommendations. Bachelor's degree in Marketing, Business, Communications, or related field.

Preferred Qualifications

• Experience in faith-based, book/publishing, or family-oriented consumer brands.
• Familiarity with subscription business models and subscriber lifecycle management (acquisition, onboarding, retention, win-back).
• Experience with referral and gifting program mechanics.
• Familiarity with retail marketing (in-store materials, package inserts, magalogs).
• Experience with Tapfiliate or other affiliate tracking platforms.
• Exposure to app-based marketing (push notifications, in-app messaging, app store optimization).

Equal Opportunity

Deseret Book is an equal opportunity employer. We're committed to building an inclusive workplace where every individual is valued, respected, and empowered to do meaningful work. We strongly encourage all qualified candidates to apply. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, or any other characteristic protected by federal, state, or local law.

Since 1866, Deseret Book Company has been the market leader in the publishing, distribution and retailing of faith-based books, music, DVDs, religious art and home decor, and other lifestyle products serving, in particular, members of The Church of Jesus Christ of Latter-day Saints. Deseret Book's purpose is to provide quality products that build faith, strengthen homes and families, ennoble personal virtues, and offer practical advice to religious and non-religious alike.