Growth Lifecycle Manager, SMB Advertising

Precision Labs; San Francisco, Northern (CA, KY); Hybrid; USD 120,000 - 210,000; Full time

Job summary

OpenAI is seeking a Lifecycle Marketing Manager to build and lead lifecycle programs for SMB advertisers. This is a zero-to-one opportunity to establish strategy and programs guiding businesses from initial interest to sustained growth across email, product experiences, education, and other channels.

You will own the lifecycle roadmap, set performance goals, and lead delivery from insight through launch, measurement, and iteration.

Qualifications

• Experience leading lifecycle programs from strategy to execution.
• Translate user behavior into engagement strategies.
• Hands-on experience with CRM and marketing automation.

Responsibilities

• Own the lifecycle program portfolio across stages from prospect to expansion.
• Map advertiser journeys using cohort analysis and product signals.
• Build segmented, triggered journeys across email, product experiences, and education.
• Lead onboarding and education programs to drive first campaigns and repeat spend.
• Coordinate delivery across channels with product and sales teams.
• Test audiences, messaging, timing, and offers; measure incremental impact.
• Define data signals, instrumentation, and measurement with data science teams.

Skills

Lifecycle program leadership

Cohort analysis

Triggered journeys

CRM & marketing automation

Cross-functional leadership

AI for personalization

Marketo

Tools

Marketo

Job description

OpenAI is seeking a Lifecycle Marketing Manager to build and lead lifecycle programs for SMB advertisers. This is a zero-to-one opportunity to establish strategy and programs guiding businesses from initial interest to sustained growth across email, product experiences, education, and other channels.

You will own the lifecycle roadmap, set performance goals, and lead delivery from insight through launch, measurement, and iteration.