Growth Leader: Brand Marketing & Demand Gen

Techtronic Industries; Anderson (SC); Presencial; USD 120.000 - 190.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Tuition assistance

401(k)

Medical/dental/vision coverage

Vacation and holidays

Descripción de la vacante

Techtronic Industries in Anderson, SC is seeking a Growth Leader (Director level) to drive consumer acquisition, conversion, retention, and customer lifetime value. You will bridge brand marketing, demand generation, digital engagement, and commerce to turn interest into measurable growth.

You’ll collaborate with brand, advertising, content, CRM, analytics, and sales to identify opportunities, develop growth plans, and lead programs that boost first purchase, repeat purchase, and product

Formación

• Bachelor’s degree in marketing, business, analytics, or a related field.
• Five or more years of growth marketing, digital marketing, e-commerce, or consumer lifecycle management.
• Proven track record improving acquisition, conversion, retention, or customer lifetime value.
• Experience across paid media, CRM, content, and commerce channels.
• Strong analytical skills and familiarity with web analytics, CRM platforms, and performance dashboards.
• Ability to translate insights into actionable programs and manage multiple initiatives.
• Strong collaboration, communication, and project management skills.
• Consumer brand, retail, e-commerce, or durable goods experience preferred.

Responsabilidades

• Develop and execute growth plans aligned with revenue goals, consumer priorities, product launches, and seasonal opportunities.
• Partner with advertising, content, affiliate, and retail teams to attract new consumers and generate qualified demand.
• Use consumer insights, purchase behavior, and first-party data to identify priority audiences and tailor growth initiatives.
• Identify friction across websites, landing pages, product pages, and retailer purchase journeys; coordinate improvements that increase conversion.
• Develop onboarding, engagement, cross-sell, replenishment, and reactivation programs with CRM teams.
• Create programs that encourage first purchase, adoption of complementary products, and continued participation in the brand’s ecosystem.
• Manage a prioritized testing roadmap across audiences, messaging, offers, channels, and consumer experiences.
• Coordinate growth initiatives with sales and e-commerce teams to support retailer traffic, conversion, and sell-through.
• Monitor results, identify growth opportunities, and recommend where to expand, adjust, or discontinue investment.
• Lead cross-functional execution across internal teams and external partners.

Conocimientos

Growth marketing

Digital marketing

E-commerce

Consumer lifecycle

Analytics

Customer segmentation

A/B testing

CRM platforms

Project management

Cross-functional collaboration

Educación

Bachelor’s degree in marketing, business, analytics, or related field

Herramientas

CRM platforms

Web analytics tools

Performance dashboards

Descripción del empleo

Techtronic Industries in Anderson, SC is seeking a Growth Leader (Director level) to drive consumer acquisition, conversion, retention, and customer lifetime value. You will bridge brand marketing, demand generation, digital engagement, and commerce to turn interest into measurable growth.

You’ll collaborate with brand, advertising, content, CRM, analytics, and sales to identify opportunities, develop growth plans, and lead programs that boost first purchase, repeat purchase, and product