Growth Lead, Nearby AI: Scale Local Providers

Francisco Partners; Mountain View (CA); On-site; USD 175,000 - 205,000; Full time

Job summary

NewsBreak is seeking a senior growth leader to own the full provider funnel for Nearby AI, spanning acquisition, activation, retention and monetization. The role blends product growth, lifecycle marketing and GTM experimentation to scale thousands of providers with minimal manual effort.

You’ll collaborate with Product and Engineering on onboarding, run rapid experiments across channels, and expand growth motions to new verticals and geographies, leveraging AI and automation to reduce costs.

Qualifications

• Senior experience in growth or product growth, with a track record of scaling acquisition or activation funnels.
• Experience growing SMB, marketplace or local-provider supply.
• Strong funnel analytics skills: defining metrics, building cohort views and finding bottlenecks in the data.
• Hands-on lifecycle marketing expertise (email, SMS, messaging) and rigorous A/B testing and experiment design.
• Deep understanding of acquisition, activation and retention mechanics.
• Bias-for-action in an early-stage setting and comfort with ambiguity.
• Empathy for small-business owners and what drives their decisions.

Responsibilities

• Build the funnel: define and instrument the provider acquisition → activation funnel, with metrics by vertical, channel and cohort.
• Run experiments fast: launch rapid tests across email, SMS, calls, messaging and in‑product onboarding to find the playbooks that convert best, then scale them.
• Own lifecycle journeys: design automated journeys from prospect → claimed profile → active lead recipient → paying customer.
• Scale the channels that work: grow direct outreach, product-led acquisition and strategic distribution partnerships.
• Shape the product: feed learnings back to Product and Engineering to improve onboarding and provider value.
• Use AI and automation: lower costs while improving retention and monetization.
• Expand the engine: roll proven motions to new verticals and geographies.

Skills

Growth

Product growth

Funnel analytics

Lifecycle marketing

A/B testing

Small-business empathy

Tools

Braze

Klaviyo

HubSpot

Job description

NewsBreak is seeking a senior growth leader to own the full provider funnel for Nearby AI, spanning acquisition, activation, retention and monetization. The role blends product growth, lifecycle marketing and GTM experimentation to scale thousands of providers with minimal manual effort.

You’ll collaborate with Product and Engineering on onboarding, run rapid experiments across channels, and expand growth motions to new verticals and geographies, leveraging AI and automation to reduce costs.