Growth Lead: AI Consumer Launch & Acquisition

Digital; San Jose (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Hire Digital is seeking a hands-on Consumer Acquisition & Product Launch Lead (AI Product) to bring a new AI-powered consumer product to market in the US and drive growth among everyday American consumers. You’ll own top-of-funnel strategy and execution across paid, organic, influencer, community, referral, and launch channels.

Working closely with the Head of Growth and product team, you’ll play a key role in building a new revenue engine, shaping the go-to-market strategy, and accelerating

Qualifications

• Proven experience launching or scaling a 0→1 B2C, consumer app, marketplace, subscription, or self-serve product.
• Strong knowledge of both paid acquisition and organic growth strategies.
• Hands-on experience optimising CAC, conversion funnels, and user growth metrics.
• Experience supporting product launches and bringing new products to market.
• Comfortable working independently in lean teams with high ownership.
• Strong analytical mindset with the ability to make fast data-driven decisions.

Responsibilities

• 0→1 Product Launch Ownership: Build and execute the US go-to-market for a new AI consumer product.
• Own Customer Acquisition Strategy: Develop acquisition roadmap for US consumer growth and allocate budget across channels.
• Scale Paid & Organic Growth Channels: Launch campaigns across Meta, Google, TikTok, Reddit, YouTube; build influencer partnerships.
• Improve Conversion & Funnel Performance: Test creatives, landing pages, offers, and messaging; optimize onboarding and activation.
• Drive Efficient Growth Economics: Manage CAC, ROAS, CPA, and LTV targets; focus on growth efficiency.
• Reporting & Growth Insights: Build dashboards and weekly reporting; analyze funnel drop-offs and user behavior.

Skills

Growth strategy

Acquisition optimization

Data-driven decision making

Cross-functional collaboration

Startup mindset

Tools

Meta Ads

Google Ads

TikTok Ads

YouTube ads

Analytics tools

Job description

Hire Digital is seeking a hands-on Consumer Acquisition & Product Launch Lead (AI Product) to bring a new AI-powered consumer product to market in the US and drive growth among everyday American consumers. You’ll own top-of-funnel strategy and execution across paid, organic, influencer, community, referral, and launch channels.

Working closely with the Head of Growth and product team, you’ll play a key role in building a new revenue engine, shaping the go-to-market strategy, and accelerating