Growth Lead: Demand Gen & Activation (B2B SaaS)

Wintermeyer Ventures; New York (NY); Hybrid; USD 175,000 - 225,000; Full time

Job summary

Wintermeyer Ventures seeks a Growth Lead to own activation and demand-generation programs end to end. You will help identify the right customers, test channels, and scale campaigns that drive qualified interest, including top-of-funnel efforts and cross-functional alignment with sales and brand.

The role requires 3–7 years of growth marketing experience in a fast-growing startup, with a record of scaling demand across channels and delivering hundreds of demos per month.

Qualifications

• Three to seven years of growth marketing experience at a fast-growing startup, including leadership of growth at a Seed to Series B company.
• Experience building and scaling demand generation across multiple channels: paid ads, organic, partnerships, content, social.
• Track record of driving top-of-funnel results at scale, including hundreds of qualified demos per month.
• Strong understanding of funnel metrics and attribution, with clear rationale for decisions.

Responsibilities

• Develop programs to attract and activate the right customers from awareness to qualified demand.
• Experiment with campaigns across paid media, ABM, events, partnerships, and emerging channels.
• Measure campaign performance and turn successful experiments into repeatable, scalable programs.
• Manage media planning and budgets, shifting investment toward effective campaigns.

Skills

Growth marketing

Leadership

Demand generation

Funnel metrics

Budget management

Job description

Wintermeyer Ventures seeks a Growth Lead to own activation and demand-generation programs end to end. You will help identify the right customers, test channels, and scale campaigns that drive qualified interest, including top-of-funnel efforts and cross-functional alignment with sales and brand.

The role requires 3–7 years of growth marketing experience in a fast-growing startup, with a record of scaling demand across channels and delivering hundreds of demos per month.