Growth Lead, B2B SaaS & Demand Gen

Iru; Miami (FL); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work environment

Medical, dental, vision coverage

401(K) with company match

Paid time off

Equity for full-time employees

Wellness benefits

Onsite parking

Career growth opportunities

Job summary

Iru is seeking a Head of Growth to own the full demand generation engine across paid media, campaigns, lifecycle marketing, and field events. You will lead a team, set strategic goals, and ensure pipeline and revenue targets are met with disciplined budgeting and analytics.

The role requires deep expertise in B2B SaaS growth, paid media, and cross-functional collaboration with Product Marketing, Brand/Creative, Content, Sales, RevOps, and Marketing Ops.

Qualifications

• 8+ years of experience in B2B growth marketing, ideally in SaaS or tech.

Responsibilities

• Own end-to-end growth strategy across performance marketing, integrated campaigns, lifecycle marketing, website conversion, email strategy, and events/field marketing.

Skills

B2B growth marketing

Team leadership

Analytical thinking

Cross-functional collaboration

Full-funnel mindset

Budget management

Strategic execution

Agency experience

Paid media strategy

Tools

LinkedIn Ads

Google Ads

Meta Ads

Display/Video programmatic

Job description

Iru is seeking a Head of Growth to own the full demand generation engine across paid media, campaigns, lifecycle marketing, and field events. You will lead a team, set strategic goals, and ensure pipeline and revenue targets are met with disciplined budgeting and analytics.

The role requires deep expertise in B2B SaaS growth, paid media, and cross-functional collaboration with Product Marketing, Brand/Creative, Content, Sales, RevOps, and Marketing Ops.