Growth Lead: AI-Powered Acquisition & Marketing

Best Friend Finance; San Francisco (CA); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Competitive compensation

Meaningful equity

Token-based incentives

Job summary

UGLYCASH is seeking a Head of Marketing to own the go-to-market and acquisition engine across channels, from first hearing about us to becoming active customers. This senior role requires hands-on leadership to build systems, agents, and campaigns with strategic impact.

You will partner with the founder and collaborate with product, engineering, and creative teams. You’ll own strategy and execution, not merely provide guidance, scaling the funnel with disciplined experimentation.

Qualifications

• Strong hands-on marketer who can own both strategy and execution.
• Experience building agents and automated workflows.
• Ability to learn, ship quickly, and take responsibility across the funnel.

Responsibilities

• Own acquisition strategy and execution across channels.
• Lead product marketing, launches, and messaging.
• Build and optimize paid campaigns with testing discipline.
• Develop clipping/UGC/influencer strategies for content.
• Design email lifecycle journeys from onboarding to reactivation.
• Create agent-powered growth systems and workflows.
• Oversee technical implementation and analytics for optimization.
• Establish measurement and learning to drive decisions.

Skills

Acquisition strategy

Product marketing

Paid acquisition

Email marketing

Lifecycle marketing

Growth systems

Agent workflows

Analytics

Job description

UGLYCASH is seeking a Head of Marketing to own the go-to-market and acquisition engine across channels, from first hearing about us to becoming active customers. This senior role requires hands-on leadership to build systems, agents, and campaigns with strategic impact.

You will partner with the founder and collaborate with product, engineering, and creative teams. You’ll own strategy and execution, not merely provide guidance, scaling the funnel with disciplined experimentation.