AI Consumer Growth & Launch Lead

Digital; San Mateo (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Hire Digital seeks a hands-on Consumer Acquisition & Product Launch Lead (AI Product) to bring a new AI-powered consumer product to market in the US and drive growth among everyday American consumers. This role spans paid, organic, influencer, community, referral, and launch channels.

You’ll own top-of-funnel strategy and execution, work with the Head of Growth and product team, and help build a revenue engine, shaping the go-to-market strategy for the US market.

Qualifications

• Proven experience launching or scaling a 0→1 B2C, consumer app, marketplace, subscription, or self-serve product
• Strong knowledge of both paid acquisition and organic growth strategies
• Hands-on experience optimising CAC, conversion funnels, and user growth metrics
• Experience supporting product launches and bringing new products to market
• Comfortable working independently in lean teams with high ownership
• Strong analytical mindset with the ability to make fast data-driven decisions

Responsibilities

• 0→1 Product Launch Ownership: build and execute US go-to-market for a new AI consumer product
• Own Customer Acquisition Strategy: roadmap across US consumer growth, optimize channel mix
• Scale Paid & Organic Growth: campaigns across Meta, Google, TikTok, Reddit, YouTube, emerging channels
• Improve Conversion & Funnel Performance: test creatives, landing pages, onboarding, activation, and onboarding
• Drive Efficient Growth Economics: manage CAC, ROAS, CPA, and LTV targets
• Reporting & Growth Insights: build dashboards and analyze funnel data and user behavior

Skills

0→1 product launches

Paid & organic growth

CAC & funnel optimization

Product launch experience

Independent work

Data-driven decisions

Job description

Hire Digital seeks a hands-on Consumer Acquisition & Product Launch Lead (AI Product) to bring a new AI-powered consumer product to market in the US and drive growth among everyday American consumers. This role spans paid, organic, influencer, community, referral, and launch channels.

You’ll own top-of-funnel strategy and execution, work with the Head of Growth and product team, and help build a revenue engine, shaping the go-to-market strategy for the US market.