Growth Insights Lead, Eye Care Analytics

AbbVie; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

AbbVie seeks a Senior Manager of Market Research and Analytics for Growth Initiatives, focusing on Eye Care launches. You will design, execute, analyze, and communicate insights from primary and secondary research, partnering with Brand, Medical, and external agencies to inform decisions and optimize performance.

The role requires 5+ years in marketing research/analytics, pharma data familiarity, and strong communication in a matrix environment; experience with AI tools is highly valued.

Qualifications

• BA/BS required; Master’s in Market Research, Statistics, or Finance is a strong plus.
• 5+ years of relevant marketing research/analytics experience.
• Pharmaceutical industry experience and familiarity with pharma data preferred.
• Experience in Ophthalmology/eye care is a plus.
• Strong communication, project management, and ability to work in a matrix environment.

Responsibilities

• Partner with brand teams to understand business questions and stay current on Eye Care landscape.
• Identify primary research and analytics opportunities for objective insights across HCPs and patients.
• Lead custom research projects from design through reporting, managing suppliers and timelines.
• Synthesize findings into clear insights and recommendations for brand teams.
• Support launch research (segmentation, positioning, message testing, launch tracking).
• Provide foundational analytics on market dynamics, patients, and accounts to support launch planning.
• Contribute to forecast inputs and launch readiness assessments with data.
• Help ensure data assets are accurate and feed self-service analytics/dashboards.
• Build and maintain launch performance tracking and report results to brand partners.
• Apply analytic approaches with suppliers on advanced models; communicate results clearly.

Skills

Analytical reasoning

Intellectual curiosity

Business acumen

Strong organizational skills

Attention to detail

Creative problem-solving

Excellent written and verbal comms

AI tools experience

Education

Bachelor's degree in Marketing/Market Research/Statistics

Master’s Degree in Market Research/Statistics/Finance

Job description

AbbVie seeks a Senior Manager of Market Research and Analytics for Growth Initiatives, focusing on Eye Care launches. You will design, execute, analyze, and communicate insights from primary and secondary research, partnering with Brand, Medical, and external agencies to inform decisions and optimize performance.

The role requires 5+ years in marketing research/analytics, pharma data familiarity, and strong communication in a matrix environment; experience with AI tools is highly valued.