Senior Manager, Market Research and Analytics - Eye Care

AbbVie Inc.; Illinois; On-site; USD 120,000 - 180,000; Full time

Job summary

AbbVie Inc. in the United States is seeking a Senior Manager of Market Research and Analytics for Growth Initiatives to partner with Brand, Medical, and external agencies to inform Eye Care launches and growth strategies.

You design, execute, and analyze primary and secondary research, turning findings into actionable learnings. You will lead custom research projects, manage suppliers and budgets, and apply advanced analytics and AI to improve insight generation while upholding privacy and

Qualifications

• 5+ years of relevant marketing research or analytics experience.
• Pharmaceutical industry experience and familiarity with claims data preferred.
• Experience launching or supporting launches in Eye Care is a plus.
• Strong written and verbal communication skills.

Responsibilities

• Partner with brand teams to translate business questions into research plans.
• Lead custom research projects from design through reporting with oversight of timelines and budgets.
• Synthesize findings into actionable insights and recommendations.
• Support launch research, segmentation, messaging testing, and launch tracking.
• Contribute to forecast assumptions and launch readiness assessments.
• Develop and maintain launch performance tracking and dashboards.
• Explore AI tools to speed synthesis and reporting while ensuring data privacy and compliance.

Skills

Analytical reasoning

Business acumen

Project management

Attention to detail

Creative problem-solving

AI / Gen AI awareness

Education

Bachelor's degree

Master’s degree in Market Research, Statistics, or Finance

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn,Facebook,Instagram,XandYouTube.

Job Description

The Senior Manager of Market Research and Analytics for Growth Initiatives will be an indispensable business partner, focused on increasing marketplace success by designing, executing, analyzing, and communicating market research and analytics for Eye Care Growth Initiatives on behalf of APEX. The role supports insights and analytics for upcoming Eye Care launches. The individual will turn qualitative and quantitative primary and secondary research and analytics into clear, actionable learnings, and partner with Brand, Medical, and external agency partners to inform business decisions. This role is ideal for a curious, fast-learning insights and analytics professional excited to use AI and emerging tools to improve how insights are generated and delivered.

KEY RESPONSIBILITIES:

• Partner with brand teams to understand their business questions, and stay current on the Eye Care treatment landscape and upcoming launch dynamics.
• Proactively identify primary research and analytics opportunities so that decisions are based on current, objective, and comprehensive insights across HCPs and patients.
• Be conversant with custom research methods. Lead custom research projects from design through reporting with minimal oversight, managing suppliers, stakeholders, timelines, and budgets to deliver actionable learnings.
• Assist in synthesizing findings across research and analytics into clear insights and recommendations.
• Support launch research (e.g., segmentation, positioning and message testing, and launch tracking), integrating primary research with claims and other behavioral data to understand patient flow, treatment patterns, switching, and persistence.
• Provide foundational analytics on market dynamics, patients, and accounts to support launch planning.
• Provide research and analytics inputs to forecast assumptions (e.g., awareness, trial, and uptake) and contribute to launch readiness assessments.
• Support data strategy efforts by helping ensure data assets are accurate and reliable and feed into self-service, visualization-enabled analytics and dashboards.
• Help build and maintain launch performance tracking, and report results to brand partners.
• Apply appropriate analytic approaches, partnering with analytics colleagues and suppliers on more advanced models. Communicate results clearly so brand partners can act on them to improve performance.
• Contribute analyses and content to regular business reviews.
• Explore and apply AI and generative AI tools to speed up and improve research and analytics, from synthesis and reporting to uncovering insights in data, while using sound judgment on accuracy, data privacy, and compliance.
• Present learnings with thoughtful confidence to brand teams, cross-functional partners, and leadership as needed.
• Build solid relationships as a team player while staying objective and unbiased in representing the voice of the customer.
• Manage and collaborate with onshore and offshore research and analytics suppliers.
• Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.

Qualifications

• BA or BS degree required. Master’s Degree in Market Research, Statistics, or Finance a strong plus.
• 5+ years of relevant marketing research and/or analytics experience required.
• Pharmaceutical industry experience and familiarity with pharmaceutical and behavioral data preferred (e.g., prescribing, medical and pharmacy claims, buy-and-bill/specialty distribution, and patient-level data).
• Experience in any of the following is a plus:
  • Ophthalmology/eye care
  • Physician-administered, buy-and-bill, or procedural products
  • A product launch
• Analytical reasoning, intellectual curiosity, business acumen, strong organizational skills, attention to detail, and creative problem-solving.
• Hands-on experience with AI or generative AI tools strongly preferred; at minimum, genuine curiosity about AI and an eagerness to learn and apply it.
• Learns quickly: picks up new disease areas, data sources, methods, and tools fast.
• Strong written and verbal communication skills.
• Ability to work in a matrixed, fast-paced environment and collaborate effectively across functions and with external agencies.
• Demonstrated project management skills.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof thisposting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location,andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission,incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless anduntil paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

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https://www.abbvie.com/join-us/reasonable-accommodations.html