Growth & Insights Analyst – Media Performance

MINDGRUVE

Charleston, Northern (SC, KY)

Hybrid

USD 70,000 - 95,000

Full time

6 days ago

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Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Flexible spending account

Life and accident plans

401(k) retirement plan with matching

Job summary

Mindgruve, a global digital agency, seeks a Media Performance Analyst to drive analytics-driven insights across client campaigns. You will develop reports, monitor KPIs, and partner with the media team to optimize paid and organic efforts.

Ideal candidates have 2–5 years in media analytics, familiarity with GA/Adobe Analytics, and experience with BI tools like Tableau, Looker Studio, Power BI, or DOMO. Office locations in multiple US cities; some remote work possible.

Qualifications

Bachelor's degree in marketing, business, mathematics, statistics, economics, or a related field.
2-5 years of professional experience in media and/or digital marketing analytics.
Experience working in an advertising agency or relevant brand environment.
Understanding of campaign KPIs (impressions, engagement, conversions, ROAS, ROI, CPA) and attribution, customer-journey, and media measurement fundamentals.
Experience with web analytics tools such as Google Analytics or Adobe Analytics.
Some knowledge of BI and data-visualization tools (Tableau, Looker Studio, Power BI, DOMO); SQL or data warehouses a plus.

Responsibilities

Perform regular analysis of marketing and campaign performance, user engagement, and KPIs to inform client and business objectives.
Develop and maintain recurring reports, dashboards, and performance summaries for internal stakeholders and clients, in partnership with senior analysts.
Interpret data from a range of sources - digital marketing, traditional marketing, website analytics, point of sale, and audience/behavioral data - to draw meaningful, actionable insights.
Ensure accuracy and consistency of data across platforms through validation and quality checks.
Identify trends, patterns, and opportunities within campaign and customer data.
Monitor and analyze media performance across paid channels - paid search, social, display, video, CTV, audio, and traditional media.
Support the test-and-learn process - ideate, design, and measure experiments that inform media optimization.
Partner with the media team to support and help present test-and-learn recommendations, connecting results back to client business objectives.
Support attribution, incrementality, and sales-lift analysis to measure marketing impact.
Assist with coordination of tracking tags and parameter implementations supporting reporting and analytics.
Present findings and recommendations clearly to internal and client stakeholders, and support client meetings with performance updates.
Support data integration between media platforms, CRM systems, and analytics environments, and help evaluate historical campaign performance to inform future planning.
Build and maintain an understanding of current tools, technologies, and best practices relevant to the team's work.
Perform other related duties and projects as assigned.
Must be willing to work EST hours (8am-4pm or 9am-5pm)