Media Performance Analyst

MINDGRUVE; Charleston, Northern (SC, KY); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Flexible spending account

Life and accident plans

401(k) retirement plan with matching

Job summary

Mindgruve, a global digital agency, seeks a Media Performance Analyst to drive analytics-driven insights across client campaigns. You will develop reports, monitor KPIs, and partner with the media team to optimize paid and organic efforts.

Ideal candidates have 2–5 years in media analytics, familiarity with GA/Adobe Analytics, and experience with BI tools like Tableau, Looker Studio, Power BI, or DOMO. Office locations in multiple US cities; some remote work possible.

Qualifications

• Bachelor's degree in marketing, business, mathematics, statistics, economics, or a related field.
• 2-5 years of professional experience in media and/or digital marketing analytics.
• Experience working in an advertising agency or relevant brand environment.
• Understanding of campaign KPIs (impressions, engagement, conversions, ROAS, ROI, CPA) and attribution, customer-journey, and media measurement fundamentals.
• Experience with web analytics tools such as Google Analytics or Adobe Analytics.
• Some knowledge of BI and data-visualization tools (Tableau, Looker Studio, Power BI, DOMO); SQL or data warehouses a plus.

Responsibilities

• Perform regular analysis of marketing and campaign performance, user engagement, and KPIs to inform client and business objectives.
• Develop and maintain recurring reports, dashboards, and performance summaries for internal stakeholders and clients, in partnership with senior analysts.
• Interpret data from a range of sources - digital marketing, traditional marketing, website analytics, point of sale, and audience/behavioral data - to draw meaningful, actionable insights.
• Ensure accuracy and consistency of data across platforms through validation and quality checks.
• Identify trends, patterns, and opportunities within campaign and customer data.
• Monitor and analyze media performance across paid channels - paid search, social, display, video, CTV, audio, and traditional media.
• Support the test-and-learn process - ideate, design, and measure experiments that inform media optimization.
• Partner with the media team to support and help present test-and-learn recommendations, connecting results back to client business objectives.
• Support attribution, incrementality, and sales-lift analysis to measure marketing impact.
• Assist with coordination of tracking tags and parameter implementations supporting reporting and analytics.
• Present findings and recommendations clearly to internal and client stakeholders, and support client meetings with performance updates.
• Support data integration between media platforms, CRM systems, and analytics environments, and help evaluate historical campaign performance to inform future planning.
• Build and maintain an understanding of current tools, technologies, and best practices relevant to the team's work.
• Perform other related duties and projects as assigned.
• Must be willing to work EST hours (8am-4pm or 9am-5pm)

Education

Bachelor's degree in marketing, business, mathematics, statistics, economics, or a related field

Tools

Tableau

Looker Studio

Power BI

DOMO

Job description

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose - accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweeks 75 Fastest Growing Companies, we're constantly looking for "A" players to join our team.

The rapid growth is attributed to our strongest asset - our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect - you'll fit right in.

The Media Performance Analyst sits within the Strategy & Insight function of our Analytics team and drives our analytics-first approach through clear, insight-driven analysis of our clients' marketing, digital, and business objectives. This role analyzes campaign performance across digital and traditional media channels, identifies optimization opportunities, and translates complex data into actionable business insights.

What You’ll Do Here

• Perform regular analysis of marketing and campaign performance, user engagement, and KPIs to inform client and business objectives.
• Develop and maintain recurring reports, dashboards, and performance summaries for internal stakeholders and clients, in partnership with senior analysts.
• Interpret data from a range of sources - digital marketing, traditional marketing, website analytics, point of sale, and audience/behavioral data - to draw meaningful, actionable insights.
• Ensure accuracy and consistency of data across platforms through validation and quality checks.
• Identify trends, patterns, and opportunities within campaign and customer data.
• Monitor and analyze media performance across paid channels - paid search, social, display, video, CTV, audio, and traditional media.
• Support the test-and-learn process - helping ideate, design, and measure experiments that inform media optimization, timed strategically based on knowledge of client's business and industry.
• Partner with the media team to support and help present test-and-learn recommendations, connecting results back to client business objectives.
• Support attribution, incrementality, and sales-lift analysis to measure marketing impact.
• Assist with coordination of tracking tags and parameter implementations supporting reporting and analytics.
• Present findings and recommendations clearly and concisely to internal and client stakeholders, and support client meetings with performance updates.
• Support data integration between media platforms, CRM systems, and analytics environments, and help evaluate historical campaign performance to inform future planning.
• Build and maintain an understanding of current tools, technologies, and best practices relevant to the team's work.
• Perform other related duties and projects as assigned.
• Must be willing to work EST hours (8am-4pm or 9am-5pm)

We Need a Person With

• Bachelor's degree in marketing, business, mathematics, statistics, economics, communications, or a related field (or relevant work experience).
• 2-5 years of professional experience in media and/or digital marketing analytics.
• Experience working in an advertising agency or relevant brand environment.
• Working understanding of campaign KPIs (impressions, engagement, conversions, ROAS, ROI, CPA) and attribution, customer-journey, and media measurement fundamentals.
• Experience with web analytics tools such as Google Analytics or Adobe Analytics.
• Some technical knowledge of BI and data-visualization tools (e.g.Tableau, Looker Studio, Power BI, DOMO) desirable; understanding of SQL or data warehouses a plus.

Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. We have six office locations in the US: San Diego, California, Los Angeles, California, Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina. We're seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office's; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you're bilingual in Spanish and/or Portuguese.)

Mindgruve is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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