Growth‑Focused Website & Conversion Manager

CeriFi; United States; On-site; USD 110,000 - 170,000; Full time

Job summary

CeriFi is seeking a hands-on Manager of Website & Conversion Optimization to own how our digital properties look, function, and convert. You will drive CRO and site experience across our multi-brand portfolio, partnering with Marketing, Creative, and Engineering to deliver prioritized website initiatives.

You will build a testing program, translate analytics into action, and report CRO impact against revenue goals.

Qualifications

• 4+ years in website management, digital marketing, ecommerce, or conversion rate optimization.
• Hands-on experience with a modern CMS (Builder.io a strong plus) and A/B testing platforms (VWO, Optimizely, or similar).
• Strong working knowledge of web analytics tools (GA4 or similar) and ability to translate data into a prioritized action plan.
• Experience working within a multi-site or multi-brand portfolio a plus.
• Comfortable operating with limited engineering resources and driving impact without a large dev team.

Responsibilities

• Own day-to-day management of website properties, including page builds, content updates, and navigation changes within our CMS (Builder.io).
• Partner with Marketing, Creative, and Engineering to scope, prioritize, and ship website initiatives.
• Maintain site health, quality, and consistency across our multi-brand portfolio, reflecting design and content standards.
• Serve as the primary contact for website requests, triaging and sequencing work by business priority.
• Build and run a structured A/B and multivariate testing program across priority pages and funnels (VWO or similar).
• Identify and prioritize CRO opportunities using analytics, funnel data, and user insights.
• Own conversion performance across key journeys from landing pages through checkout, including mobile experience.
• Report on test results, site performance, and CRO impact against revenue and pipeline goals.
• Collaborate with Paid/Digital and Creative teams to align landing page experiences with campaigns.

Skills

Website management

Digital marketing

Conversion rate optimization

A/B testing

Web analytics (GA4)

Multi-brand portfolio

Cross-functional collaboration

Prioritization under limited resources

Tools

Builder.io

VWO/Optimizely

GA4

Job description

CeriFi is seeking a hands-on Manager of Website & Conversion Optimization to own how our digital properties look, function, and convert. You will drive CRO and site experience across our multi-brand portfolio, partnering with Marketing, Creative, and Engineering to deliver prioritized website initiatives.

You will build a testing program, translate analytics into action, and report CRO impact against revenue goals.