Manager, Website & Conversion Optimization

CeriFi; United States; On-site; USD 110,000 - 170,000; Full time

Job summary

CeriFi is seeking a hands-on Manager of Website & Conversion Optimization to own how our digital properties look, function, and convert. You will drive CRO and site experience across our multi-brand portfolio, partnering with Marketing, Creative, and Engineering to deliver prioritized website initiatives.

You will build a testing program, translate analytics into action, and report CRO impact against revenue goals.

Qualifications

• 4+ years in website management, digital marketing, ecommerce, or conversion rate optimization.
• Hands-on experience with a modern CMS (Builder.io a strong plus) and A/B testing platforms (VWO, Optimizely, or similar).
• Strong working knowledge of web analytics tools (GA4 or similar) and ability to translate data into a prioritized action plan.
• Experience working within a multi-site or multi-brand portfolio a plus.
• Comfortable operating with limited engineering resources and driving impact without a large dev team.

Responsibilities

• Own day-to-day management of website properties, including page builds, content updates, and navigation changes within our CMS (Builder.io).
• Partner with Marketing, Creative, and Engineering to scope, prioritize, and ship website initiatives.
• Maintain site health, quality, and consistency across our multi-brand portfolio, reflecting design and content standards.
• Serve as the primary contact for website requests, triaging and sequencing work by business priority.
• Build and run a structured A/B and multivariate testing program across priority pages and funnels (VWO or similar).
• Identify and prioritize CRO opportunities using analytics, funnel data, and user insights.
• Own conversion performance across key journeys from landing pages through checkout, including mobile experience.
• Report on test results, site performance, and CRO impact against revenue and pipeline goals.
• Collaborate with Paid/Digital and Creative teams to align landing page experiences with campaigns.

Skills

Website management

Digital marketing

Conversion rate optimization

A/B testing

Web analytics (GA4)

Multi-brand portfolio

Cross-functional collaboration

Prioritization under limited resources

Tools

Builder.io

VWO/Optimizely

GA4

Job description

The Opportunity

We're looking for a hands-on Manager of Website & Conversion Optimization to own how CeriFi's digital properties look, function, and convert. This role sits at the center of our B2B and B2C growth strategy - owning execution on our website platform while running the testing and optimization program that turns traffic into revenue across CeriFi's portfolio of brands.

Job Type

Full-time

Description

We're looking for a hands-on Manager of Website & Conversion Optimization to own how CeriFi's digital properties look, function, and convert. This role sits at the center of our B2B and B2C growth strategy - owning execution on our website platform while running the testing and optimization program that turns traffic into revenue across CeriFi's portfolio of brands.

What You Will Do

Website Ownership & Execution

• Own day-to-day management of CeriFi's website properties, including page builds, content updates, and navigation changes within our CMS (Builder.io)
• Partner with Marketing, Creative, and Engineering to scope, prioritize, and ship website initiatives
• Maintain site health, quality, and consistency across CeriFi's multi-brand portfolio, ensuring every property reflects our design and content standards
• Serve as the primary point of contact for website requests, triaging and sequencing work against business priority

Conversion Rate Optimization

• Build and run a structured A/B and multivariate testing program (VWO or similar) across priority pages and funnels
• Identify and prioritize CRO opportunities using site analytics, funnel data, and user behavior insights
• Own conversion performance across key journeys, from landing pages through checkout, including mobile above-the-fold experience, content-to-conversion balance, and findability/navigation
• Partner with Paid/Digital and Creative teams to align landing page experiences with campaign intent and messaging
• Report on test results, site performance, and CRO impact against revenue and pipeline goals

Cross-functional collaboration

• Work closely with Marketing leadership and Digital Marketing team to translate business priorities into a prioritized website roadmap
• Partner with Engineering when necessary to plan and sequence site work within capacity constraints, and with Legal on any changes with compliance implications
• Collaborate with Creative on page design, content structure, and brand consistency
• Support new brand, product, and campaign launches with timely, well-executed site

Requirements

What we are looking for

• 4+ years of experience in website management, digital marketing, ecommerce, or conversion rate optimization
• Hands-on experience with a modern CMS (Builder.io experience a strong plus) and A/B testing platforms (VWO, Optimizely, or similar)
• Strong working knowledge of web analytics tools (GA4 or similar) and the ability to translate data into a prioritized action plan
• Experience working within a multi-site or multi-brand portfolio a plus
• Comfortable operating with limited engineering resources - someone who can prioritize ruthlessly and drive impact without a large dev team
• Detail-oriented and organized, with the ability to manage multiple concurrent site workstreams
• A collaborative, low-ego approach - you'll work daily across Marketing, Creative, Engineering, and Legal
• An execution mindset: you move fast, test and iterate, and let data guide decisions

What Success Looks Like

In your first 60 days, you will have audited CeriFi's website properties, established a working cadence with Engineering and Creative, and identified the highest-impact CRO opportunities across the portfolio.

Within 3 months, you will have a testing program live on priority pages, a clear website roadmap aligned to business priorities, and early wins on conversion improvement to point to.

By 6 months, you will have built a repeatable system for prioritizing, shipping, and measuring website and CRO work - with a track record of measurable learnings & conversion gains across CeriFi's brand portfolio.