Growth-Focused Web & Marketing Specialist

West Michigan Hispanic Chamber of Commerce; Holland, Northern (MI, KY); Hybrid; USD 21,000 - 30,000; Part time

Job summary

Hope College Bookstore is seeking a part-time Web/Marketing Specialist to help execute marketing strategies, manage website updates, and improve user experience across digital platforms.

The role includes creating graphics, updating product listings online, managing social media (Facebook, Instagram, Twitter), and using tools like Adobe InDesign and Constant Contact for campaigns. Collaboration with Sales and IT teams is essential.

Qualifications

• Two or more years in marketing/customer service industry preferred.
• Strong computer, telephone and communication skills.
• Experience with Adobe & In-Design.
• Experience with aspects of selling online to include listing, updating and maintaining product listings.
• Extensive knowledge & hands on experience in eCommerce websites.
• Self-starter & Ability to work independently, with minimum supervision.
• Self-disciplined, have excellent communications and design.
• Be a self-starter, multi-tasker and have a strong work ethic.
• Able to work in a fast-paced environment.

Responsibilities

• Plan overall strategy and growth; coordinate with Retail Sales Manager and IT/ecommerce teams to set road map and execute site optimizations.
• Drive events and promotions; develop and communicate marketing plans and measure results; enhance social media presence for Hope College Bookstore.
• Execute web design and marketing pieces; author documents, develop graphics, publish web pages, ensure brand guidelines are followed.

Skills

communication skills

computer skills

telephone skills

self-starter

independent work

Tools

Adobe InDesign

eCommerce platforms

Job description

Hope College Bookstore is seeking a part-time Web/Marketing Specialist to help execute marketing strategies, manage website updates, and improve user experience across digital platforms.

The role includes creating graphics, updating product listings online, managing social media (Facebook, Instagram, Twitter), and using tools like Adobe InDesign and Constant Contact for campaigns. Collaboration with Sales and IT teams is essential.