Growth-Focused Web Marketing Manager (Hybrid)

Egnyte; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salaries

Flexible hours

401(k) matching

Health Savings Account

Parental leave

Office locations USA

Gym reimbursement

EAP access

Job summary

Egnyte is seeking a seasoned Web Marketing Manager to own egnyte.com, drive performance, and coordinate with product marketing, demand generation, sales, and analytics. You will manage projects end-to-end, critique designs against business goals, and ensure fast, accessible pages that convert.

The role demands seven+ years in web marketing, a proven optimization track record, and hands-on CMS and analytics experience (Drupal/GA4). This hybrid role supports Mountain View and other US offices.

Qualifications

• Seven or more years of web marketing experience, preferably at a B2B technology or software company.
• A proven track record of making a website perform better — redesign, restructuring, optimization — and the ability to describe what changed and what it produced.
• Sound business judgment. You can tell the difference between a request that will move the business and one that will not.
• Experience running several projects at once and finishing them on time with little supervision.
• Clear communication with people who do not work on the web, including executives.
• Working knowledge of a content management system (Drupal is a plus) and an analytics platform such as GA4 or Adobe Analytics.
• SEO and AEO fundamentals, both technical and editorial.
• Familiarity with A/B testing and personalization tools.

Responsibilities

• Responsible for egnyte.com — what is on the pages, how they are organized, and how well they perform.
• Be hands-on. You will be personally responsible for the work and close to the details of every project that touches the site.
• Manage web projects from start to finish — scope, schedule, reviews, and launch — and keep everyone informed along the way.
• Work with product marketing, demand generation, sales, field marketing, and communications to turn what they need into pages that work.
• Take part in design reviews and provide clear, useful feedback.
• Work with web development to ensure what gets built matches what was designed, loads quickly, and is accessible.
• Partner with our conversion optimization lead on testing and results interpretation.
• Use analytics to identify issues, recommend fixes, and implement changes.
• Keep the site accurate and current, applying SEO and AEO fundamentals to structure and metadata.
• Direct internal designers, agencies and contractors on wireframes and mockups to meet business requirements.
• Report to the Senior Director of Brand Marketing.
• Collaborate with creative, web development, analytics, product marketing, and sales teams.

Skills

Web marketing experience

B2B software experience

Analytics GA4

SEO fundamentals

Tools

Drupal

GA4

Job description

Egnyte is seeking a seasoned Web Marketing Manager to own egnyte.com, drive performance, and coordinate with product marketing, demand generation, sales, and analytics. You will manage projects end-to-end, critique designs against business goals, and ensure fast, accessible pages that convert.

The role demands seven+ years in web marketing, a proven optimization track record, and hands-on CMS and analytics experience (Drupal/GA4). This hybrid role supports Mountain View and other US offices.