Web Marketing Manager

Welldoc Inc; Columbia (MD); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Generous PTO

Medical, Dental, Vision Insurance

Retirement Benefits

Job summary

Welldoc Inc in Columbia, MD, is seeking a Web Marketing Manager to oversee website updates, ADA compliance, and day-to-day performance of our corporate site. You’ll balance SEO, accessibility, analytics, and CRO to drive organic B2B and B2C growth while maintaining site health and governance.

This role bridges website management, technical strategy, and execution, collaborating with vendors, designers, and developers to deliver high-converting landing pages and data-driven insights for

Qualifications

• 3–5 years managing B2B corporate websites in healthcare/digital health.
• Experience leading end-to-end web projects with external agencies.
• Proficient in WordPress, Webflow, HubSpot, or Drupal and frontend basics (HTML/CSS/JS).
• Experience with SEMrush, Ahrefs, Google Search Console, Screaming Frog.

Responsibilities

• Oversee on-page, off-page, and technical SEO to drive high-quality organic traffic.
• Champion accessibility and WCAG 2.2 AA compliance across the site.
• Manage day-to-day web edits, CMS updates, and landing pages with HTML/CSS/JS.
• Set up analytics (GA4, GTM) and build Looker Studio dashboards; run CRO tests.
• Coordinate with external agencies, vendors, and designers to deliver web projects on time.

Skills

SEO & GEO

CMS Proficiency

HTML / CSS / JS

Web Analytics

ADA Compliance

Vendor Management

A/B Testing

Regulatory Awareness

Looker Studio

GA4 / GTM

Education

Bachelor’s degree in Computer Science / IT / Web Development / Digital Marketing

Tools

WordPress

Webflow

HubSpot

Drupal

Job description

Company & Culture

Welldoc is at the forefront of digital health, driven by a powerful mission: empowering better cardiometabolic health through AI-powered, personalized digital tech, with a vision to be the leading advanced AI digital technology partner across the healthcare industry. We’re a team passionate about leveraging cutting-edge science to improve lives, united by core values of collaborative innovation, accountability to excellence, customer focus, efficiency, and unwavering integrity, quality, and safety.

At Welldoc, you’ll thrive in a collaborative and innovative environment where your contributions directly impact our mission. Recognized as a Great Place to Work for the past four years and named to Modern Healthcare’s Best Places to Work 2025, as well as being an industry thought leader featured at SXSW and in the Wall Street Journal and Economist, we invite you to make a real difference in healthcare with us.

Job Purpose

Reporting to the Senior Director, Growth & Product Marketing, the Web Marketing Manager will oversee the website updates, ADA compliance, and day-to-day performance of our corporate website. Serving as the primary custodian of our digital website footprint, you will balance search visibility (SEO,GEO, AE)), digital inclusivity (Accessibility/WCAG 2.2), routine web operations, web analytics, and ensure the website meets best practice protocols. .

This role bridges website management, technical strategy, and technical execution, using data to optimize user experience, maintain technical site health, and help drive organic B2B and B2C growth with website best practice.

Responsibilities

• Search Optimization (AEO, SEO & GEO): Develop and execute comprehensive on-page, off-page, and technical SEO strategies to drive high-quality organic traffic. Help to optimize website user experience to support AEO, GEO, SEE to ensure brand visibility across AI search engines, chatbots, and LLM-driven discovery tools. Conduct regular keyword research, competitive analysis, search intent mapping, and manage schema markup. Support the management of our web vendor partner for AEO, GEO, SEO.
  
• Website Accessibility & Compliance: Serve as the internal champion for digital inclusivity, ensuring the website meets or exceeds WCAG 2.2 Level AA standards. Perform regular accessibility audits using automated tools and manual testing (e.g., screen readers, keyboard navigation). Remediate issues across web code, design elements, alt text, and downloadable assets (PDFs). Manage and oversee vendor partner to ensure website accessibility meets necessary standards.
  
• Web Operations, HTML & Project Management: Handle day-to-day web edits, text updates, image assets, and promotional uploads via the CMS (WebFlow). Write and edit front-end code (HTML, CSS, basic JavaScript constraints) to build, QA, and launch high-converting landing pages. Act as a project manager for web initiatives, managing cross-functional timelines with agency partners, designers, and developers.
  
• Data Analytics & Performance Insights: Own the setup, management, and continuous optimization of web analytics platforms (Google Analytics 4, Google Tag Manager). Track and report KPIs including organic traffic, user behavior, bounce rates, conversion funnels, and pipeline attribution. Design and maintain interactive Looker Studio (Google Data Studio) dashboards and run CRO A/B testing via heatmaps and other user data.
• Vendor & Project Management: Demonstrated success managing external agency partners, web development firms, and specialized ADA/accessibility audit vendors to deliver complex web projects on time and within project scope.

Required Skills & Experience

• Industry Experience: 3 to 5 years of experience managing business-to-business (B2B) corporate websites, preferably within healthcare, digital health, or health tech.
• Vendor & Project Management: Demonstrated track record of leading end-to-end web project management, coordinating sprint schedules, and managing external agencies and specialized ADA/accessibility audit vendors.
• Technical & CMS Capabilities: Hands-on proficiency with major Content Management Systems (such as WordPress, Webflow, HubSpot, or Drupal) paired with solid working knowledge of front-end web code (HTML, CSS, and basic JavaScript constraints). Webflow experience is preferred.
• AEO, SEO,GEO Understanding: Experience with search engine optimization tools (Semrush, Ahrefs, Google Search Console, Screaming Frog) and some knowledge optimizing design and user experience for Generative Engine Optimization (GEO) across AI search engines and LLM tools. Works closely with creative team to lead design changes to drive web initiatives.
• Digital Accessibility & ADA Compliance: Direct experience working with WCAG 2.2 Level AA standards, ADA Title III requirements, and web accessibility auditing platforms (Siteimprove, Level Access, Axe, WAVE) by working with an ADA vendor and backend developers to manage the project work
• Analytics Stack & Reporting: Advanced proficiency with web analytics platforms (GA4, Google Tag Manager) and building interactive data dashboards in Looker Studio to communicate performance insights to executive leadership.
• CRO & User Experience: Hands-on experience using heatmaps and session recording tools (Hotjar, Microsoft Clarity) to identify conversion friction points and execute A/B testing programs.
• Regulatory Awareness: Knowledge of navigating healthcare or other complex industry compliance, web privacy standards, and security frameworks to ensure guidelines and standards are followed - highly desirable.

Welldoc operates in ISO 13485 and MDSAP regulated and HITRUST and SOC 2 Type II compliant environments. Therefore, it is expected that all employees will have either prior experience working in those environments or will be trained to understand the requirements needed to work and support those requirements and culture as they relate to individual roles and responsibilities.

Required Education

Bachelor’s degree in Computer Science, Information Technology, Web Development, Digital Marketing, Interactive Media, Communications, or a related technical discipline.

Compensation & Benefits

Welldoc offers a competitive compensation package which, in addition to salary, includes generous PTO, medical insurance, dental insurance, vision care, life and disability insurance, retirement benefits. and the opportunity to participate in health savings accounts and/or dependent care accounts. While the anticipated salary range for this position is between $85,000 - $115,000/year with the expectation that most candidates will fall around the midpoint of the range. Exceptional candidates may exceed the range if education and experience warrant.

Upon receipt of a conditional offer of employment, you may be required to complete and clear a multi-panel drug screening process. This screening is in connection with requirements set by certain of the Company’s customers, with which you may be working in this role, and will at all times be administered all applicable laws.

Welldoc is an equal opportunity employer and prohibits discrimination and harassment of any kind. We offer an inclusive workplace and will not tolerate discrimination against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status or parental status.