Growth Content Marketing Manager

Welldoc; Columbia (MD); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision care

Retirement benefits

Paid time off

Health savings account

Job summary

Welldoc in Columbia, MD, is seeking a Growth Content Marketing Manager to own end-to-end content for corporate, B2B and B2C audiences. You’ll craft long-form assets like white papers and case studies and short-form social content, bridging editorial craft with data-driven growth to demonstrate ROI and pipeline impact.

You’ll partner with Marketing, Sales, Product, and Regulatory teams to ensure clinical rigor, FDA compliance, and AI-enabled messaging, while scaling content across paid and

Qualifications

• 3+ years in growth content marketing, B2B copywriting or social media in health tech.
• Proven track record writing long-form assets and short-form content with portfolio.
• Data-driven with ROI-focused reporting and analytics experience.
• Experience managing paid social campaigns for lead gen and brand awareness.
• Ability to interpret complex clinical/AI healthcare concepts for diverse audiences.
• Familiar with AI-driven content tools and design software for assets.
• Collaborative, proactive, and able to navigate healthcare compliance.
• Knowledge of SEO and social listening to inform content strategy.

Responsibilities

• Growth & long-form content production: white papers, case studies, ROI briefs, ebooks, site copy.
• Social media & campaign execution across LinkedIn, Instagram, Facebook, YouTube.
• Paid media management: end-to-end campaigns, optimize CPL/ROAS.
• Cross-functional collaboration with Product Marketing, Sales, Clinical, Regulatory.

Skills

Growth content marketing

B2B copywriting

Social media management

Data analytics

Paid media management

SEO principles

AI tools familiarity

Education

Bachelor's degree in Marketing

Tools

Adobe Creative Suite

Canva

Figma

Job description

Company & Culture

Welldoc is at the forefront of digital health, driven by a powerful mission: empowering better cardiometabolic health through AI-powered, personalized digital tech, with a vision to be the leading advanced AI digital technology partner across the healthcare industry. We're a team passionate about leveraging cutting-edge science to improve lives, united by core values of collaborative innovation, accountability to excellence, customer focus, efficiency, and unwavering integrity, quality, and safety.

At Welldoc, you'll thrive in a collaborative and innovative environment where your contributions directly impact our mission. Recognized as a Great Place to Work for the past four years and named to Modern Healthcare’s Best Places to Work 2025, as well as being an industry thought leader featured at SXSW and in the Wall Street Journal and Economist, we invite you to make a real difference in healthcare with us.

Job Purpose

Reporting to the Senior Director, Growth & Product Marketing, the Growth Content Marketing Manager will own and scale our end-to-end content engine across Corporate, B2B, and B2C audiences. This role bridges creative storytelling and data-driven growth marketing—responsible for building high-converting long-form assets (white papers, case studies, website copy) alongside short-form social and digital campaigns.

The ideal candidate combines strong editorial skills with an analytical mindset. You will not only distill complex clinical, AI, and healthcare technology data into compelling narratives, but you will also rigorously track, measure, and optimize your work to demonstrate tangible ROI, pipeline influence, and measurable health outcomes.

You’ll work cross-functionally with Marketing, Sales, Product, HR, and Executive Leadership to elevate Welldoc’s voice and thought leadership in the market, strengthen engagement, and position us as a thought leader in digital health.

Responsibilities

Growth & Long-Form Content Production

• Conceptualize, write, and produce high-impact B2B growth marketing collateral, including in-depth case studies, clinical white papers, ROI briefs, e-books, and website landing page copy.
• Distill complex clinical data, SaMD capabilities, and AI technology into clear, engaging value propositions for health plans, enterprise employers, health systems, and consumers.
• Manage the cross-functional content calendar, ensuring timely execution of long-form assets, sales enablement tools, and campaign launch materials.

Social Media & Campaign Execution

• Build and execute a comprehensive social media strategy across Corporate, B2B, and B2C channels (LinkedIn, Instagram, Facebook, YouTube, and emerging platforms).
• Design and produce engaging social-first messaging and visual assets (posts, carousels, videos, reels) that clearly convey Welldoc’s story, thought leadership, and point of view.
• Support corporate communications/PR social initiatives to amplify messaging with key media, industry influencers, and executive thought leadership.

Paid Media, Performance & ROI Measurement

• Manage paid social campaigns end-to-end (LinkedIn, Meta, Google Display), optimizing for awareness, engagement, lead generation, Cost-Per-Lead (CPL), and Return on Ad Spend (ROAS).
• Track and evaluate the performance of all short- and long-form content initiatives using marketing analytics platforms (HubSpot, Google Analytics, Salesforce).
• Translate content performance data into actionable insights, establishing clear ROI metrics that link content engagement directly to pipeline growth and business outcomes.

Cross-Functional Collaboration & Innovation

• Partner closely with Product Marketing, Sales, Clinical, and Regulatory teams to ensure all content reflects Welldoc’s high standards of clinical rigor, FDA compliance, and technical innovation.
• Use AI-powered marketing tools to scale content creation, personalize messaging, and stay ahead of platform and search trends.
• Act as an internal subject matter expert on growth content and social media performance, presenting campaign analytics and strategic recommendations to executive leadership.

Required Skills & Experience

• 3+ years of experience in growth content marketing, B2B copywriting, or social media management within healthcare, digital health, or health tech.
• Proven Track Record in Multi-Format Content: Demonstrated experience writing both long-form assets (white papers, case studies, website copy) and short-form paid/organic social content. (Portfolio or campaign links required).
• Data-Driven & ROI-Focused: Hands-on experience with reporting, A/B testing, marketing analytics, and linking content metrics to business outcomes and ROI.
• Paid Media Expertise: Hands-on experience creating, managing, and optimizing paid social campaigns (LinkedIn, Meta, Google) for lead generation and brand awareness.
• Clinical & Technical Acumen: Excellent writing skills with a proven ability to interpret and simplify complex clinical data, scientific principles, and AI healthcare concepts for diverse enterprise and consumer audiences.
• Design & AI Tools: Proficiency with visual design tools (Adobe Creative Suite, Canva, Figma) and familiarity with AI-driven content and optimization tools.
• Other skills:
• Collaborative, curious, and willing to learn, with a proactive approach to testing new strategies and tools.
• Experience navigating healthcare-specific compliance (i.e., clinical, regulatory) for digital content.
• Knowledge of SEO principles and how they connect to digital content strategy.
• Familiarity with social listening and audience engagement platforms.
• A plus: Experience managing other aspects of marketing, including events and speaking engagements as needed.

Welldoc operates in ISO 13485 and MDSAP regulated and HITRUST and SOC 2 Type II compliant environments. Therefore, it is expected that all employees will have either prior experience working in those environments or will be trained to understand the requirements needed to work and support those requirements and culture as they relate to individual roles and responsibilities.

Required Education

Bachelors Degree in Marketing, Digital Marketing, Communications, Public Relations or similar background

Compensation & Benefits

Welldoc offers a competitive compensation package which, in addition to salary, includes generous PTO, medical insurance, dental insurance, vision care, life and disability insurance, retirement benefits. and the opportunity to participate in health savings accounts and/or dependent care accounts. While the anticipated salary range for this position is between $85,000-$125,000/year with the expectation that most candidates will fall around the midpoint of the range. Exceptional candidates may exceed the range if education and experience warrant.

Upon receipt of a conditional offer of employment, you may be required to complete and clear a multi-panel drug screening process. This screening is in connection with requirements set by certain of the Company’s customers, with which you may be working in this role, and will at all times be administered all applicable laws.

Welldoc is an equal opportunity employer and prohibits discrimination and harassment of any kind. We offer an inclusive workplace and will not tolerate discrimination against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status or parental status.