Growth-Focused Social Media Marketing Lead

Sino Well; United States; Hybrid; USD 65,000 - 105,000; Full time

Job summary

Matrix is seeking a Marketing leader and social media expert to develop and execute integrated social media strategies that align with broader marketing goals. You will create engaging content, manage communities, and collaborate with affiliates and influencers.

You will analyze performance, stay ahead of trends, and ensure the brand voice remains consistent across platforms while fostering a positive online presence.

Responsibilities

• Strategy Development: Create and implement social media strategies aligned with Matrix's overall marketing goals.
• Content Creation and Curation: Develop engaging content, including text, images, and videos, and curate content from other sources.
• Community Management: Engage with followers, funnel direct leads to sales team, respond to comments and messages, and foster a positive online community.
• Performance Analysis: Track and analyze social media metrics to assess campaign effectiveness and identify areas for improvement.
• Collaboration: Work with other Matrix team members and affiliates/influencers to ensure social media efforts are integrated with broader marketing campaigns.
• Staying Updated: Keep up with the latest social media trends, platform updates, and best practices.
• Brand Representation: Help serve as the voice of the brand on social media, maintaining a consistent brand voice and tone.

Skills

Marketing leadership

Social media strategy

KOL relationships

Communication skills

Job description

Matrix is seeking a Marketing leader and social media expert to develop and execute integrated social media strategies that align with broader marketing goals. You will create engaging content, manage communities, and collaborate with affiliates and influencers.

You will analyze performance, stay ahead of trends, and ensure the brand voice remains consistent across platforms while fostering a positive online presence.