Growth-Focused Senior Product Marketing Manager

Namely; Irvine (CA); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical insurance (100% paid)

Dental insurance (100% paid)

Vision insurance (100% paid)

Unlimited PTO

Life insurance (100% paid)

401K plan with competitive match

Annual company trip

Free lunch / snacks / drinks

Casual dress code & remodeled office

Growth opportunities

Annual Game Jam

Job summary

MobilityWare is seeking a Senior Product Marketing Manager to shape and execute growth-focused marketing for our mobile game portfolio. You will own user acquisition creative strategy, testing, and data-driven optimization while partnering with Marketing and Product to align campaigns with player needs and company goals.

You will lead cross-functional efforts, define product positioning, and drive go-to-market plans for key milestones, leveraging research on audiences and competitors to stay

Qualifications

• 5-7 years of experience in marketing for mobile games or apps.
• Understanding of A/B testing and deriving actionable recommendations.
• Understanding of App Store Optimization (ASO).
• Knowledge of the mobile ecosystem.
• Highly organized with the ability to manage multiple projects.
• Excellent analytical and quantitative skills.
• Strong written and oral communication and presentation skills.

Responsibilities

• Lead UA creative strategy and testing roadmap.
• Manage research, development, testing, and analysis of UA creatives.
• Apply a metrics-driven approach to creative iteration.
• Monitor and analyze creative and campaign data to derive insights.
• Develop go-to-market strategies for new game launches.
• Collaborate with UA, Product, Analytics, Monetization teams to enhance marketing processes and positioning.

Skills

AB testing

Analytics

Mobile marketing

Communication

Presentation skills

Project planning

Data analysis

Excel

Tools

Excel

Job description

MobilityWare is seeking a Senior Product Marketing Manager to shape and execute growth-focused marketing for our mobile game portfolio. You will own user acquisition creative strategy, testing, and data-driven optimization while partnering with Marketing and Product to align campaigns with player needs and company goals.

You will lead cross-functional efforts, define product positioning, and drive go-to-market plans for key milestones, leveraging research on audiences and competitors to stay