Executive Marketing Strategy & Partnerships - Home Lending

JPMorganChase; Plano (TX); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Health care coverage

On-site wellness centers

Retirement savings plan

Tuition reimbursement

Mental health support

Financial coaching

Job summary

Chase is seeking a Vice President of Marketing Strategy for Partnerships, Local and American Dream within Home Lending to drive growth through thoughtful partnerships and localization. The role requires analytical leadership to identify opportunities, build frameworks, and execute marketing strategies across channels.

You will collaborate with product, sales, finance, and analytics to measure ROI, develop GTM plans, and advance the American Dream initiative, ensuring messaging resonates with

Qualifications

• 7+ years of experience in marketing strategy and leadership.
• Exceptional analytical skills for structuring complex problems.
• Ability to rapidly understand new business models, products, and customer needs.
• Self-starter with a track record of initiative and delivering results.
• Outstanding written and verbal communication skills for senior leadership.
• Experience thriving in matrixed, cross-functional environments.
• Deep understanding of starter and next-gen home lending segments.
• Advanced MS Excel and PowerPoint skills.
• Bachelor's degree from an accredited institution.

Responsibilities

• Discover, evaluate, and optimize partnerships from a marketing perspective to drive Home Lending growth.
• Develop and execute partnership marketing frameworks aligned with Home Lending strategy.
• Build go-to-market plans for partnership activations with speed and scalability.
• Collaborate with product, sales, finance, and analytics to measure ROI.
• Map the competitive landscape and identify white-space opportunities.
• Formulate local marketing strategy to support self-sourced and referral business in branches.
• Own the marketing strategy for the American Dream initiative within Home Lending.
• Develop plans connecting Chase Home Lending to homeownership accessibility and community growth.
• Define problem statements, options, and pathways to bring strategies to market.
• Leverage data to inform decisions, test hypotheses, and scale successful tactics.
• Present strategic recommendations and performance insights to senior leadership.

Skills

Analytical skills

Strategic thinking

Leadership

Communication

Cross-functional collaboration

Business acumen

Mentoring

Education

Bachelor's degree

Tools

MS Excel

PowerPoint

Job description

Chase is seeking a Vice President of Marketing Strategy for Partnerships, Local and American Dream within Home Lending to drive growth through thoughtful partnerships and localization. The role requires analytical leadership to identify opportunities, build frameworks, and execute marketing strategies across channels.

You will collaborate with product, sales, finance, and analytics to measure ROI, develop GTM plans, and advance the American Dream initiative, ensuring messaging resonates with