Growth-Focused Product Marketing Manager, Consumer Apps

Visa; United States; On-site; USD 120,000 - 170,000; Full time

Job summary

Visa is seeking a Product Marketing Manager to join the CEMEA Product Marketing team, supporting the Visa Consumer App and Benefits portfolios. This role centers on marketing the benefits that make Visa cards valuable and growing the consumer app user base from download to daily usage.

The role combines product and consumer-app growth instincts with storytelling and campaign execution, requiring collaboration across product, regional marketing, issuers, and creative/media partners in a

Qualifications

• 5+ years of relevant work experience with a Bachelor's Degree, or 2+ years with Advanced Degree.
• Experience in product marketing, growth marketing, consumer app marketing, loyalty/benefits marketing, or a related field.
• Experience in payments, financial services, fintech, digital wallets, loyalty & rewards, or other consumer-facing B2C/B2B2C environments.
• Demonstrated ability to translate product capabilities and consumer insight into clear, compelling, growth-oriented campaigns and content.
• Strong written, verbal, and presentation skills with experience creating materials for consumer, issuer/partner, and internal executive audiences.
• Experience collaborating across product, regional marketing, partner/issuer, and creative/media teams in a matrixed organization.
• Strong organizational and project management skills with the ability to manage multiple portfolios and market priorities simultaneously.
• Ability to influence stakeholders, navigate ambiguity, and drive initiatives forward without direct authority.
• Fluency with AI tools such as Microsoft Copilot, ChatGPT, Claude, or similar platforms.

Responsibilities

• Own the marketing plan for Visa’s consumer apps growth, driving app downloads and MAU through DTC and issuer-led campaigns.
• Prioritize all CEMEA benefits across five pillars and translate sourced benefits into GTM plans that maximize cardholder awareness and redemption.
• Build and maintain the editorial strategy and guidelines for Visa’s consumer apps across CEMEA markets, and support regional launch plans for upcoming apps.
• Translate consumer behavior data into sharper campaign and content decisions across the funnel, collaborating with Media and Creative teams.
• Partner with regional marketing, issuer teams, and creative/media agencies to localize global toolkits and campaigns for market relevance.
• Support product and campaign launches through messaging development, sales/issuer enablement content, and go-to-market sequencing.
• Leverage AI tools and modern workflows to accelerate research, analysis and reporting, while maintaining high standards of accuracy and market relevance.

Skills

Product marketing

Growth marketing

Consumer app marketing

Loyalty/benefits marketing

B2C/B2B2C marketing

Cross-functional collaboration

Education

Bachelor's degree

MBA/Advanced degree preferred

Tools

Microsoft Copilot

ChatGPT

Claude

Job description

Visa is seeking a Product Marketing Manager to join the CEMEA Product Marketing team, supporting the Visa Consumer App and Benefits portfolios. This role centers on marketing the benefits that make Visa cards valuable and growing the consumer app user base from download to daily usage.

The role combines product and consumer-app growth instincts with storytelling and campaign execution, requiring collaboration across product, regional marketing, issuers, and creative/media partners in a