Growth-Focused Product Marketing Manager

Pearson; Carson City (NV); On-site; USD 70,000 - 120,000; Full time

Job summary

Pearson is seeking an Advanced Product Marketing Manager to shape go-to-market for our top product portfolio. You will lead strategy through execution with internal and external creative teams, focusing on growth and market leadership.

Based in the US with preference for Eastern/Central time zones to align with European colleagues, you will build audience strategies, competitive programs, and buyer guides. This role demands strong writing, analytics, and cross-functional collaboration.

Qualifications

• 8+ years of product marketing experience within a global organization.
• Experience in competitive marketing, including competitive intelligence and SEO.
• Proven ability to develop and execute go-to-market plans from strategy through activation.
• Strong project leadership and storytelling skills.
• Analytical mindset with ROI measurement.
• Ability to adapt in a flexible project-based role.

Responsibilities

• Serve as a strategic product marketing partner for assigned projects.
• Develop and execute go-to-market plans with objectives, audiences, milestones.
• Conduct competitive and market analysis using buyer research and data.
• Create differentiating positioning, buyer guides, sales enablement.
• Partner with Digital teams on SEO and campaign execution.
• Manage multiple projects with shifting priorities.

Skills

Product marketing

Go-to-market

Competitive marketing

Storytelling

Analytics

Job description

Pearson is seeking an Advanced Product Marketing Manager to shape go-to-market for our top product portfolio. You will lead strategy through execution with internal and external creative teams, focusing on growth and market leadership.

Based in the US with preference for Eastern/Central time zones to align with European colleagues, you will build audience strategies, competitive programs, and buyer guides. This role demands strong writing, analytics, and cross-functional collaboration.