Senior Product Marketing Manager - Growth & GTM Strategy

Pearson; Helena (MT); Presencial; USD 70 000 - 120 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Annual incentive program

Benefits

Resumo da oferta

Pearson is seeking an experienced Product Marketing Manager to shape the go-to-market for our top product portfolio and lead initiatives from strategy through execution with close collaboration with internal and external creative teams.

You will build growth programs, lead a comprehensive competitive marketing program, and develop high-impact buyer guides, content, and assets. The role requires 8+ years in product marketing and strong storytelling, SEO, and cross-functional leadership.

Qualificações

• 8+ years of product marketing experience in a global organization, ideally B2B/SaaS/enterprise tech, learning, or HR/workforce solutions.
• Proven experience in competitive marketing, including intelligence, positioning, content, and SEO.
• Track record delivering go-to-market plans from strategy to activation and measurement.
• Strong project leadership/ability to align cross-functional teams and deliver high-quality work on time.
• Excellent writing and storytelling to persuade buyers, sellers, partners, and executives.

Responsabilidades

• Serve as a strategic product marketing partner for projects, translating offerings into clear market narratives.
• Develop and execute go-to-market plans with defined objectives, audiences, owners, milestones, and metrics.
• Conduct competitive and market analysis using buyer research, search behavior, review sites, and competitor content.
• Create differentiated positioning, buyer guides, sales enablement, case studies, and product marketing assets.
• Collaborate with Digital teams on SEO, paid and organic activation, and audience journeys.
• Manage multiple projects and shifting priorities with transparency and follow-through.

Conhecimentos

Product marketing

Competitive marketing

Go-to-market planning

Storytelling

ROI analysis

Stakeholder management

SEO & digital

Cross-functional leadership

Descrição da oferta de emprego

Pearson is seeking an experienced Product Marketing Manager to shape the go-to-market for our top product portfolio and lead initiatives from strategy through execution with close collaboration with internal and external creative teams.

You will build growth programs, lead a comprehensive competitive marketing program, and develop high-impact buyer guides, content, and assets. The role requires 8+ years in product marketing and strong storytelling, SEO, and cross-functional leadership.