Growth‑Driven Product Marketing Manager

Pearson; Topeka (KS); On-site; USD 70,000 - 120,000; Full time

Job summary

Pearson is seeking an Advanced Specialist, Product Marketing Manager to shape go-to-market strategy for our top product portfolio. You will lead initiatives from strategy through execution, collaborating with internal and external creative teams.

Location is US; preference for Eastern/Central time zones to overlap with European colleagues. The role blends strategic storytelling, competitive intelligence, and performance measurement to drive adoption and revenue.

Qualifications

• 8+ years of product marketing in a global organization.
• Experience in competitive marketing including intelligence, SEO, sales enablement.
• Proven ability to develop and execute go‑to‑market plans from strategy through activation.
• Strong project leadership, cross‑functional alignment, and timely delivery.
• Excellent writing and storytelling for buyers, sellers, partners and executives.
• Analytical mindset with ROI measurement and optimization.

Responsibilities

• Serve as a strategic product marketing partner and translate complex offerings into clear market narratives.
• Develop and execute go‑to‑market plans with objectives, audiences, deliverables, owners and milestones.
• Conduct competitive and market analysis using buyer research and data sources.
• Create differentiated positioning, buyer guides, sales enablement and marketing assets.
• Partner with Digital teams on SEO, paid and organic activation and campaigns.
• Manage multiple projects with shifting priorities and transparency.

Skills

Product marketing

Competitive marketing

Go‑to‑market planning

Storytelling & writing

Project leadership

Analytics & ROI

Cross‑functional collaboration

Job description

Pearson is seeking an Advanced Specialist, Product Marketing Manager to shape go-to-market strategy for our top product portfolio. You will lead initiatives from strategy through execution, collaborating with internal and external creative teams.

Location is US; preference for Eastern/Central time zones to overlap with European colleagues. The role blends strategic storytelling, competitive intelligence, and performance measurement to drive adoption and revenue.