Global Strategic Product Marketing Manager

Pearson; Cheyenne (WY); On-site; USD 70,000 - 120,000; Full time

Job summary

Pearson, a world‑leading learning company, is seeking an Advanced Specialist, Product Marketing Manager to shape go‑to‑market strategies for top product portfolios. You will lead initiatives from strategy through execution while collaborating with internal and external creative teams.

The role focuses on growth programs, competitive marketing, and content that counters misleading narratives to win high‑intent conversations. Location preference is US-based with overlap with European colleagues.

Qualifications

• 8+ years of product marketing experience in a global organization, ideally B2B/SaaS/enterprise tech.

Responsibilities

• Serve as a strategic product marketing partner for assigned projects and translate offerings into clear market narratives.
• Develop and execute go-to-market plans with objectives, audiences, deliverables, owners, milestones, and success measures.
• Conduct competitive and market analysis using buyer research, search behavior, review sites, and competitor content.
• Create differentiated positioning, messaging, buyer guides, sales enablement, case studies, pitch materials, and product marketing assets.
• Partner with Digital teams on SEO, paid and organic activation, audience journeys, and campaign execution.
• Manage multiple projects with shifting priorities, strong judgment and transparency.

Skills

Product marketing

Competitive marketing

Go-to-market

Project leadership

Storytelling

Analytics

Audience segmentation

Content creation

SEO collaboration

Job description

Pearson, a world‑leading learning company, is seeking an Advanced Specialist, Product Marketing Manager to shape go‑to‑market strategies for top product portfolios. You will lead initiatives from strategy through execution while collaborating with internal and external creative teams.

The role focuses on growth programs, competitive marketing, and content that counters misleading narratives to win high‑intent conversations. Location preference is US-based with overlap with European colleagues.