Senior Product Marketing Manager - GTM & Growth

Pearson; Charleston (WV); Vor Ort; USD 70.000 - 120.000; Vollzeit

Zusammenfassung

Pearson is seeking an Advanced Specialist, Product Marketing Manager to shape go-to-market for our top product portfolio, leading the plan from strategy through execution while collaborating with internal and external creative teams.

With 8+ years in product marketing within global organizations, you will drive differentiated positioning, compelling content, and revenue-focused campaigns, partnering across marketing, product, and sales to accelerate growth.

Qualifikationen

• 8+ years of product marketing experience within a global organization.
• Experience in competitive marketing, including competitive intelligence, differentiated positioning, content, and SEO.
• Proven experience developing and executing go-to-market plans from strategy through activation and measurement.
• Strong project leadership skills with cross-functional alignment and timely delivery.
• Excellent writing and storytelling skills for buyers, sellers, partners, and executives.
• Analytical mindset with ROI measurement and optimization.
• Ability to operate in a flexible, project-based role with evolving priorities.

Aufgaben

• Serve as a strategic product marketing partner for assigned projects, translating offerings into clear market narratives.
• Develop and execute go-to-market plans with objectives, audiences, deliverables, owners, milestones, and success metrics.
• Conduct competitive and market analysis using buyer research, search behavior, reviews, and data sources.
• Create positioning, messaging, buyer guides, sales enablement, case studies, and product marketing assets.
• Partner with Digital teams on SEO, paid/organic activation, audience journeys, and campaign execution.
• Manage multiple projects and shifting priorities with transparency and follow-through.

Kenntnisse

Product marketing

Go-to-market

Competitive intelligence

Storytelling

Project leadership

Analytics

Tools

SEO tools

Content creation tools

Sales enablement tools

Jobbeschreibung

Pearson is seeking an Advanced Specialist, Product Marketing Manager to shape go-to-market for our top product portfolio, leading the plan from strategy through execution while collaborating with internal and external creative teams.

With 8+ years in product marketing within global organizations, you will drive differentiated positioning, compelling content, and revenue-focused campaigns, partnering across marketing, product, and sales to accelerate growth.