Growth-Driven Product Marketing Manager

Pearson; Bismarck (ND); On-site; USD 70,000 - 120,000; Full time

Job summary

Pearson announces an Advanced Specialist, Product Marketing to drive go-to-market for our top product portfolio. You will partner with internal and external creative teams to translate complex offerings into compelling market narratives and lead initiatives from strategy through execution.

The role requires 8+ years in product marketing, strong competitive insight, SEO, and the ability to manage multiple cross-functional projects in a global setting.Competitive salary with incentives.

Qualifications

• 8+ years of product marketing experience in a global organization.
• Experience in competitive marketing, differentiating positioning and sales enablement.
• Proven go-to-market strategy execution from strategy to activation and measurement.

Responsibilities

• Serve as a strategic product marketing partner for assigned projects and translate offerings into market narratives.
• Develop and execute go-to-market plans with objectives, audiences, milestones, and measures of success.
• Conduct competitive and market analysis using buyer research and data sources.
• Create differentiated positioning, buyer guides, content, and sales enablement assets.
• Partner with Digital teams on SEO, paid and organic activation, and campaigns.
• Manage multiple projects with strong judgment, transparency, and timely delivery.

Skills

Product marketing

Go-to-market strategy

Competitive analysis

SEO strategy

Content creation

Storytelling

Cross-functional leadership

Job description

Pearson announces an Advanced Specialist, Product Marketing to drive go-to-market for our top product portfolio. You will partner with internal and external creative teams to translate complex offerings into compelling market narratives and lead initiatives from strategy through execution.

The role requires 8+ years in product marketing, strong competitive insight, SEO, and the ability to manage multiple cross-functional projects in a global setting.Competitive salary with incentives.