Growth-Focused Product Marketing Manager

HINTON TRANSPORTATION INVESTMENTS, INC.; Byron Township (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Teladoc

Dental and vision insurance

401k with company match

Life and disability insurance

Paid time off and holidays

Parental leave

Employee Assistance Program

Rewards program

Job summary

Hinton Transportation Investments (HTI) is seeking a Product Marketing Manager to drive growth across product categories by combining product management with customer marketing. You will analyze markets, gather customer insights, craft positioning, and lead go-to-market initiatives while collaborating with Sales, Purchasing, Supply Chain, Operations, and Marketing teams.

The role focuses on identifying opportunities, improving value propositions, and delivering campaigns that align with business

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Product Management, Supply Chain, Communications, or related field.
• 5+ years of experience in product marketing, product management, customer marketing, market research, category management, or related discipline.
• Experience in automotive or heavy-duty transportation aftermarket preferred.
• Strong understanding of product portfolio management, lifecycle management, and go-to-market strategy development.
• Experience developing product positioning, customer value propositions, and product marketing initiatives.

Responsibilities

• Develop product positioning, messaging, and customer value propositions for targeted customer segments.
• Support go-to-market planning and execution for new products, product enhancements, and service offerings.
• Collaborate with Sales and Marketing to create launch materials, campaigns, and customer communications.
• Assist with development of marketing content, sales enablement materials, and promotional strategies.
• Ensure consistent product branding and messaging across channels and touchpoints.
• Partner with Purchasing, Sales, Supply Chain, Operations, Vendor Management, and Marketing to align initiatives.

Skills

Product marketing

Market research

Customer insights

Go-to-market

Sales enablement

Cross-functional teamwork

Communication skills

CRM

Analytics

Education

Bachelor’s degree in Marketing, Business Administration, Product Management, Supply Chain, Communications, or related field

Tools

CRM

ERP

Marketing automation

Analytics

BI platforms

Job description

Hinton Transportation Investments (HTI) is seeking a Product Marketing Manager to drive growth across product categories by combining product management with customer marketing. You will analyze markets, gather customer insights, craft positioning, and lead go-to-market initiatives while collaborating with Sales, Purchasing, Supply Chain, Operations, and Marketing teams.

The role focuses on identifying opportunities, improving value propositions, and delivering campaigns that align with business