Product Marketing Manager

HINTON TRANSPORTATION INVESTMENTS, INC.; Byron Township (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Teladoc

Dental and vision insurance

401k with company match

Life and disability insurance

Paid time off and holidays

Parental leave

Employee Assistance Program

Rewards program

Job summary

Hinton Transportation Investments (HTI) is seeking a Product Marketing Manager to drive growth across product categories by combining product management with customer marketing. You will analyze markets, gather customer insights, craft positioning, and lead go-to-market initiatives while collaborating with Sales, Purchasing, Supply Chain, Operations, and Marketing teams.

The role focuses on identifying opportunities, improving value propositions, and delivering campaigns that align with business

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Product Management, Supply Chain, Communications, or related field.
• 5+ years of experience in product marketing, product management, customer marketing, market research, category management, or related discipline.
• Experience in automotive or heavy-duty transportation aftermarket preferred.
• Strong understanding of product portfolio management, lifecycle management, and go-to-market strategy development.
• Experience developing product positioning, customer value propositions, and product marketing initiatives.

Responsibilities

• Develop product positioning, messaging, and customer value propositions for targeted customer segments.
• Support go-to-market planning and execution for new products, product enhancements, and service offerings.
• Collaborate with Sales and Marketing to create launch materials, campaigns, and customer communications.
• Assist with development of marketing content, sales enablement materials, and promotional strategies.
• Ensure consistent product branding and messaging across channels and touchpoints.
• Partner with Purchasing, Sales, Supply Chain, Operations, Vendor Management, and Marketing to align initiatives.

Skills

Product marketing

Market research

Customer insights

Go-to-market

Sales enablement

Cross-functional teamwork

Communication skills

CRM

Analytics

Education

Bachelor’s degree in Marketing, Business Administration, Product Management, Supply Chain, Communications, or related field

Tools

CRM

ERP

Marketing automation

Analytics

BI platforms

Job description

Job Overview

TheProduct Marketing Manageris responsible fordriving product portfolio growth through market analysis, customer insights, product positioning, and go-to-market initiatives. This role blends product management and customer marketing responsibilities toidentifymarket opportunities, strengthen customer value propositions, and support profitable growth across product categories and customer segments. The role partners closely withVendorManagement, Sales, Purchasing, Supply Chain, and Marketing teams tooptimizeproduct offerings, improve customer engagement, and execute product marketing strategies that align with market demand and businessobjectives.

Core Functions

• Product Portfolio Strategy
  • Support development and execution of product portfolio strategies aligned with company growthobjectives.
  • Identifynew product opportunities, product gaps, and portfolio optimization initiatives based on customer and market needs.
  • Monitor product lifecycle performance, including product launches, growth, maturity, and retirement planning.
  • Evaluate underperforming, redundant, and obsolete products and recommend improvement actions.
  • Support development timing, launch readiness, and commercialization activities for new products and services.
• ProductMarketing and Go-to-Market Execution
  • Develop product positioning, messaging, and customer value propositions for targeted customer segments.
  • Support go-to-market planning and execution for new products, product enhancements, and service offerings.
  • Collaborate with Sales and Marketing teams to create product launch materials, campaigns, and customer-facing communications.
  • Assistwithdevelopmentof product-focused marketing content, sales enablement materials, and promotional strategies.
  • Ensure consistent product branding and messaging across channels and customer touchpoints.

Customer and Market Insights

• Conduct customer, competitor, and market research toidentifytrends, opportunities, and risks.
• Analyze customer feedback, website activity, sales trends, andbusinessperformance to improve product and marketing strategies.
• Conduct customer interviews, market studies, and post-launch assessments tovalidateproduct performance and customer acceptance.
• Identifycustomer pain points, buying behaviors, and unmet market needs to support customer-centric product development.
• Translate customer and market insights into actionable recommendations for product and marketing initiatives.

Product DevelopmentSupport

• Support new product development initiatives from concept through launch.
• Conduct discovery research and assess emerging technologies, product trends, and service opportunities.
• Assistwith defining product requirements, customer experience considerations, and product bundling opportunities.
• Support testing and validation activities for new and revised products and services.
• Collaborate cross-functionallyto ensure alignment between product strategy, operational capabilities, and customer expectations.

Customer Engagement and Channel Support

• Support development of customer engagement strategies that strengthen product adoption and customer loyalty.
• Assistwith channel strategy initiatives to ensure product offerings align with target customer segments and distribution capabilities.
• Partner with sales teams, channel partners, and alliances to support product awareness and revenue growth.
• Support digital marketing, customer communication, and campaign initiatives related to product categories and solutions.

Cross-Functional Collaboration

• Partner with Purchasing, Sales, Supply Chain, Operations, and Product teams to align product initiatives with business strategy.
• Collaborate with sales partners and alliances to support product adoption and growth initiatives.
• Support product-related business cases, timing targets, and strategic initiatives.
• Assistwith establishing sales forecasts, budgets, and product market share analysis.

Team Development

• Supports the team by solving complex problems and making substantial decisions thatimpactthem.
• Modelsall safety and compliance procedures and hold others accountable to them.
• Responsible for managing and approving employee leave andtimecards, as well as reinforcing timekeeping and attendance requirements with employees.
• Guideteams to develop reliable processes and procedures that produce resultsand ensure execution from the team.
• Act as a company representative by managing change, communicating proactively and regularly setting goals and clarifying expectations.
• Critically think through decisions to maximize impact.
• Run operations effectively through delegation, resourceutilization,and budget management.
• Safeguard the company through incident and conflict management.
• Participate in and help manage the full employee life cycle.
• Retain employees by engaging them, appreciating them,and building a positive team culture.
• Develop employees’ performance through coaching and feedback to foster a positive career path for them.

Competenciesand Qualifications

• Bachelor’s degree in Marketing, Business Administration, Product Management, Supply Chain, Communications, ora related field.
• 5+ years of experience in product marketing, product management, customer marketing, market research, category management, ora relateddiscipline.
• Experience in automotive or heavy-duty transportation aftermarket preferred.
• Strong understanding of product portfolio management, product lifecycle management, and go-to-market strategy development.
• Experience developing product positioning, customer value propositions, and product marketing initiatives that drive growth and customer engagement.
• Demonstrated ability to analyze market trends, customer behavior, competitive activity, and business performance data toidentifyopportunities and guide decision-making.
• Experience supporting new product development, product launches, and commercialization activities.
• Strong understanding of customerand marketsegmentation, and product alignment.
• Ability to translate customer insights and market intelligence into actionable product and marketing strategies.
• Experience collaborating with Sales,Purchasing, Supply Chain, Operations, Vendor Management, and Marketing teams to execute cross-functional initiatives.
• Strong analytical, problem-solving, and project management skills with the ability to manage multiple priorities and deadlines.
• Excellent written, verbal, and presentation skills with the ability to communicate effectively across all levels of the organization.
• Experience developing sales enablement materials, marketing content, product training resources, and customer-facing communications preferred.
• Proficiencywith CRM, ERP, marketing automation, analytics, and business intelligence platforms.
• Demonstrated leadership skills with experience coaching employees, driving accountability, and supporting team development.
• Ability to thrive in a fast-paced, growth-oriented environment while balancing strategic planning and day-to-day execution.
• Commitment to customer-focused decision-making, continuous improvement, and operational excellence.

Physical Requirements

• Full-time inofficeposition.
• Must be able to lift/carry 50 lbs. infrequently.
• Prolonged periods of sitting at a desk and working on a computer.

Benefits

• Medical insurance (three plan offerings to fit your needs)
  • Participate in HTI's Wellness Discount to save on monthly medical contributions
• Free virtual medical and behavioral healthcare through Teladoc
• Dental and vision insurance
• Safe Harbor 401k plan with company match
• Company-paid life and long-term disability insurance
• Industry-standard paid-time-off and paid holidays
• Parental and bereavement leave
• Employee Assistance Program
• Rewards and recognition program

Equal Opportunity Employer

HTI is an Equal Opportunity Employer and makes employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, or transgender status), national origin, age, disability, genetic information, or any other status protected by applicable law.

About HTI

Hinton Transportation Investments (HTI) was founded in 1972 by the Hinton Family with the purpose of delivering the hardest heavy-duty solutions,together.We arealeader inthe heavy-duty transportationindustrywith over 35+locations in North America.HTIhas grown over the years through itsfivedivisions: New Life Transport Parts Center, Road Equipment Parts Center, Pace Transportation Services (2012),MartecInternational (2019), and US Trailer Parts and Supply (2023).Ourcore values are a true representation ofourculture;passion, hands-on, simplify, consistency, humility, willpower and glad to be here. We seek to deliver long-term sustainable solutions for all interested parties - customers, employees, supplier partners and owners.

#INDH