Growth-Focused Product Marketing Lead

Xapien; Boston (MA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Private health insurance

Life insurance

Unlimited holidays – uncapped, take or

£1k professional development fund per

Job summary

Xapien is seeking an exceptional Product Marketing Lead to drive growth across mid-market and enterprise segments in the rapidly expanding third party screening market. You'll partner with product, marketing, and sales teams to accelerate market expansion, translate AI capabilities into clear business value, and develop go-to-market strategies and content for launches and enablement.

The role emphasizes cross-functional leadership, analyst relations, and building compelling narratives that

Qualifications

• 7+ years of product marketing experience in B2B SaaS, preferably in RegTech, FinTech, or enterprise software.
• Experience in compliance, risk management, legal tech, or adjacent markets strongly preferred.
• Proven success in developing go-to-market strategies for complex technology solutions.
• Proven track record of marketing to both mid-market and enterprise segments, including ABM strategies and tools.

Responsibilities

• Partner with Product Managers to translate AI capabilities into clear business benefits and value propositions for diverse personas.
• Conduct customer & market research and competitive analysis to inform product & go-to-market strategies.
• Develop competitive product positioning and messaging frameworks.
• Develop and execute product launch campaigns and content for new features and capabilities including positioning frameworks, marketing campaigns & sales enablement material.
• Create sales enablement materials for diverse markets and use cases including sales decks, battlecards, demo videos, training packs, ROI calculators, case studies, and more.
• Work with our content function to develop landing pages, thought leadership, webinar and event content that showcases our platform's capabilities and value proposition.
• Build advocacy programs that leverage satisfied customers for marketing and sales activities.
• Own our analyst relations programme building relationships with Gartner, Forrester and other relevant firms to shape how they cover Xapien, actively soliciting their market intelligence and feedback to inform product strategy, and working towards recognition in key Magic Quadrants and Market Guides.
• Own & develop content for our community product room
• Develop customer advisory board initiatives to drive product feedback and market validation

Skills

ABM strategies

Storytelling

Cross-functional collaboration

Data-driven decision making

Marketing automation

CRM proficiency

Sales enablement tools

Job description

Xapien is seeking an exceptional Product Marketing Lead to drive growth across mid-market and enterprise segments in the rapidly expanding third party screening market. You'll partner with product, marketing, and sales teams to accelerate market expansion, translate AI capabilities into clear business value, and develop go-to-market strategies and content for launches and enablement.

The role emphasizes cross-functional leadership, analyst relations, and building compelling narratives that