Growth-Focused Paid Media & Performance Specialist

Evolving Solution Services; Chandler (AZ); On-site; USD 70,000 - 80,000; Full time

Job summary

VB Cosmetics is seeking a Paid Media and Performance Marketing Specialist to manage day-to-day paid media campaigns across Meta, Google Ads, TikTok Ads, and other platforms. You will set up campaigns, budgets, audiences, and tracking in collaboration with the broader digital team.

The role emphasizes monitoring performance, sharing insights, and optimizing to drive customer acquisition and revenue growth while coordinating with Ecommerce, Content Marketing, and Consumer Engagement teams.

Qualifications

• 3–5 years of paid media and digital marketing experience.
• Experience with GA4, Shopify Analytics or Triple Whale.
• Strong written and verbal communication skills.
• Highly organized and detail-oriented.

Responsibilities

• Execute and optimize paid media campaigns across Meta, Google Ads, TikTok Ads, and other platforms.
• Set up campaigns, audiences, budgets, and tracking in collaboration with the digital team.
• Monitor performance, report insights, and optimize to meet goals and ROAS.
• Collaborate with Ecommerce, Content Marketing, and Consumer Engagement to align campaigns with launches.
• Coordinate testing across audiences, placements, bids, keywords, and landing pages.

Skills

Paid media

Digital marketing

Performance marketing

Ecommerce

Analytics

Tools

GA4

Shopify Analytics

Triple Whale

Job description

VB Cosmetics is seeking a Paid Media and Performance Marketing Specialist to manage day-to-day paid media campaigns across Meta, Google Ads, TikTok Ads, and other platforms. You will set up campaigns, budgets, audiences, and tracking in collaboration with the broader digital team.

The role emphasizes monitoring performance, sharing insights, and optimizing to drive customer acquisition and revenue growth while coordinating with Ecommerce, Content Marketing, and Consumer Engagement teams.