Meta & TikTok Performance Media Strategist

Sweat Pants Agency LLC; Kansas City (MO); On-site; USD 360,000 - 12,000,000; Full time

Job summary

Sweat Pants Agency is seeking a performance media buyer to drive growth for DTC and ecommerce brands. You’ll own paid media strategy across Meta and TikTok, build testing roadmaps, guide creative strategy, and communicate results to clients. If you’ve built or scaled your own ecommerce brand, we want to hear from you.

This role rewards fast thinkers who test, iterate, and scale frameworks that win. You’ll manage ad budgets from $30k to $1m per client per month, diagnose funnel issues, and

Qualifications

• Own paid media strategy for DTC/eCommerce clients across Meta and TikTok.
• Build creative testing roadmaps — develop angles, write briefs for editors, analyze what's working.
• Manage ad budgets ranging from $30k / mo to $1m / mo per client.
• Diagnose the full funnel — spot whether issues are creative, offer, or conversion.
• Communicate clearly with clients — present results, plans, and next steps.
• Work with UGC creators — source talent, write scripts, direct content when needed.

Responsibilities

• Own paid media strategy for DTC/eCommerce clients across Meta and TikTok.
• Build creative testing roadmaps — develop angles, write briefs for editors, analyze what's working.
• Manage ad budgets ranging from $30k / mo to $1m / mo per client.
• Diagnose the full funnel — spot whether issues are creative, offer, or conversion.
• Communicate clearly with clients — present results, plans, and next steps.
• Work with UGC creators — source talent, write scripts, direct content when needed.

Skills

Paid media strategy

Budget management

Client communication

UGC collaboration

Creative testing

Video editing

Analytics

Strategic thinking

Tools

Meta Ads Manager

TikTok Ads

Shopify

Job description

Sweat Pants Agency is seeking a performance media buyer to drive growth for DTC and ecommerce brands. You’ll own paid media strategy across Meta and TikTok, build testing roadmaps, guide creative strategy, and communicate results to clients. If you’ve built or scaled your own ecommerce brand, we want to hear from you.

This role rewards fast thinkers who test, iterate, and scale frameworks that win. You’ll manage ad budgets from $30k to $1m per client per month, diagnose funnel issues, and