Growth-Focused Marketing Strategy Lead

Wellmark Blue Cross and Blue Shield; Des Moines (IA); On-site; USD 95,000 - 125,000; Full time

Job summary

Wellmark Blue Cross Blue Shield is seeking a Marketing Strategy Manager to shape value delivery for employer groups, producers, consultants, and other business audiences. You will partner across marketing, sales, analytics, and business teams to translate customer insights into actionable strategies that drive growth and strengthen relationships.

The ideal candidate combines strategic thinking with analytical skills, crafting value propositions and go-to-market plans while navigating ambiguity

Qualifications

• Bachelor's degree in marketing or related field, or direct and relevant work experience.
• Analytical and strategic thinker who translates business insights into recommendations.
• Understanding of marketing measurement and analytics to evaluate performance.
• Track record of owning and delivering measurable marketing outcomes through data-informed decisions.
• Strong written and verbal communication skills for presenting recommendations.
• Ability to serve as a strategic advisor to stakeholders.
• Strong problem-solving and cross-functional collaboration skills.
• Self-directed with strong planning and organizational abilities.

Responsibilities

• Translate customer insights, market intelligence, and business priorities into strategies that support growth.
• Develop value propositions, support sales enablement, and contribute to campaign and go-to-market strategies.
• Partner across marketing, sales, analytics, and business teams to align around a common vision.
• Lead strategic artifacts like briefs, roadmaps, budgets, and customer personas for planning.
• Measure performance with analytics and adjust strategies to optimize marketing effectiveness.

Skills

Strategic marketing

Analytical thinking

Marketing analytics

Communication skills

Stakeholder management

Problem solving

Cross-functional collaboration

Campaign planning

Marketing tech platforms

Office tools & Copilot

Data-driven decisions

Go-to-market strategies

Education

Bachelor's degree in marketing or related field

Advanced degree

Tools

Microsoft Office

AI tools (Copilot)

Job description

Wellmark Blue Cross Blue Shield is seeking a Marketing Strategy Manager to shape value delivery for employer groups, producers, consultants, and other business audiences. You will partner across marketing, sales, analytics, and business teams to translate customer insights into actionable strategies that drive growth and strengthen relationships.

The ideal candidate combines strategic thinking with analytical skills, crafting value propositions and go-to-market plans while navigating ambiguity