Marketing Manager

Middletown Valley Bank; Hagerstown (MD); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision insurance

Life Insurance

Short/Long-Term Disability

401k Savings Plan

Paid Holidays

Paid Time Off

Professional Development

Employee Assistance Program

Job summary

Middletown Valley Bank is seeking a Marketing Manager to lead strategic marketing initiatives, manage brand channels, and drive growth across all CHF brands from its Hagerstown, MD location.

The role collaborates with retail, commercial, and mortgage teams to align objectives, oversee campaigns, and ensure regulatory compliance while fostering an inclusive and high-performing team culture.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field (or equivalent experience).
• Minimum 3 years in marketing or finance role; prior management experience preferred.
• Strong understanding of marketing principles, digital trends, and budget management.
• Proven leadership skills with the ability to delegate, inspire teams, and communicate clearly.
• Solid understanding of financial services industry and marketing trends.
• Proficient with MS Office and Adobe Creative Suite; familiarity with content creation tools.

Responsibilities

• Lead and develop a high-performing marketing team with coaching and development opportunities.
• Collaborate with leadership to define and promote the brand across CHF subsidiaries.
• Coordinate with retail, commercial, and mortgage teams to align goals and drive revenue.
• Oversee vendor relationships and third-party providers.
• Review and approve advertising and campaigns for regulatory compliance.
• Drive marketing campaigns from concept to execution and measure impact.
• Manage website and intranet with agency support; ensure digital channels are up to date.
• Identify product/service improvements and lead cross-functional projects.

Skills

Leadership

Marketing strategy

Digital marketing

Budget management

Communication

Team management

Education

Bachelor's degree in marketing, communications, or related field

Tools

Microsoft Office

Adobe Creative Suite

Photoshop

InDesign

Illustrator

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Manager

Marketing Regular Full Time Senior Management Operations Center, Hagerstown, MD, US

Salary Range: $80,000.00 To $100,000.00 Annually

Middletown Valley Bank is a growing organization, and we are looking for people who believe in providing an Absolutely Exceptional Experience to our customers, communities, and fellow team members. Become a part of our team and join a company with a professional and positive work environment, caring culture, great benefits and rewarding work opportunities.

General Summary

The Marketing Manager partners with the leadership team to develop and execute strategic marketing initiatives that support organizational growth and brand success across all Community Heritage Financial brands. This role plays a key part in strengthening relationships both inside and outside of the organization, advancing the culture of Absolutely Exceptional Experiences, and ensuring the CHF brands remain recognized and trusted within the communities we serve. Key areas of responsibility include oversite of brand management, product & service-related projects and promotions, social media activities, and public relations efforts on behalf of the Company are key areas of responsibility.

Primary Duties and Responsibilities

• Leads and develops a high-performing team, through on-going coaching, feedback, and professional development opportunities.
• Collaborates with marketing team members and leadership to define and promote Community Heritage Financial brands.
• Partners with retail, commercial, and mortgage teams to align strategic goals, strengthen customer relationships, and drive revenue growth.
• Serves as the primary liaison for marketing vendors and coordinateswith additional other third-party providers as needed (e.g. Jack Henry, Kadince, etc.).
• Reviews and approves advertising and contribution requests in conjunction with marketing team members and management.
• Leads marketing campaigns from concept to execution, identifying opportunities, and ensuring alignment with strategic goals.
• Oversees public relations activities, including social media, press releases, and community outreach.
• Manages Company website(s) in conjunction with the ad agency, as well as Company intranet, including third-party provider oversight.
• Identifies and advocates product or service improvements to the marketing team, committees, and/or leadership.
• Leads and/or participates in project teams for customer-impacting initiatives, ensuring alignment with strategic objectives, defined timelines, and effective stakeholder communication.
• Ensures all marketing materials are compliant with applicable regulations through collaboration with the Compliance team.
• Fosters an inclusive, equitable work environment where employees can thrive through consistent hiring, development, and evaluation practices.
• Maintains positive relationships with financial industry representatives, regulatory authorities, community organizations, business partners and others.
• Cooperates with, participates in, and supports the adherence to all internal policies, procedures, and practices in support of risk management and overall safety and soundness and the bank's compliance with all regulatory requirements, e.g., Community Reinvestment Act (CRA), Bank Secrecy Act (BSA), Equal Credit Opportunity Act, etc.
• Actively engages in service, civic, and other community-rooted activities to further solidify the reputation of our brands.
• Other duties necessary to meet business objectives.

Knowledge, Skills and Abilities

• Bachelor’s degree in marketing, communications, business, or a related field, or a comparable combination of education and experience (including military service).
• Minimum of 3 years of experience in a marketing or finance role; prior management or people leadership experience preferred.
• Strong understanding of marketing principles, digital trends, and budget management.
• Proven leadership skills with the ability to delegate effectively, inspire teams, and communicate with clarity.
• Solid understanding of the financial services industry and emerging marketing trends.
• Proficient with Microsoft Office and Adobe Creative Suite (e.g., Photoshop, InDesign, Illustrator) and other graphic design or content creation platforms.
• Excellent verbal, written, and presentation skills, with the ability to interact professionally with employees, clients, vendors and community partners.
• Highly organized with the ability to develop efficient processes, manage multiple priorities, and meet deadlines.
• Strong problem-solving, decision-making, and analytical abilities required; able to work independently while collaborating effectively within a team.
• Flexible and adaptable in a fast-paced, evolving technological environment.
• Aligned with Middletown Valley Bank’s Code of Ethics and values.
• Health, Dental, and Vision Insurance
• Life Insurance
• Short Term & Long-Term Disability
• 401k Savings Plan
• Paid Holidays
• Paid Time Off
• Professional Development
• Employee Assistance Program
• While performing the duties of this job, the employee is regularly required to stand, walk, see, use hands to type, carry, handle, and feel objects, reach with hands and arms, talk, and hear. The employee must occasionally lift and/or move up to 25 pounds or more.
• The job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, and photocopiers.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals to perform the essential functions.

This job description represents a summary of typical functions of the job, not an exhaustive list of all possible responsibilities, tasks, and duties.