VP, Brand & Growth Marketing Leader

Security Federal Savings Bank; Logansport (IN); On-site; USD 140,000 - 210,000; Full time

Job summary

Security Federal Mutual Bancorp is seeking a VP of Marketing & Brand Strategy to lead strategic marketing, branding, communications, and community engagement across the enterprise and its affiliates.

The role requires deep expertise in content creation, digital marketing, and marketing technology, with a track record of developing enterprise-wide programs that drive growth, strengthen brand reputation, and support the strategic plan.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or related field.
• Minimum of ten (10) years of progressive marketing experience preferred.
• Minimum of five (5) years of leadership and management experience preferred.
• Financial institution marketing experience preferred.
• Demonstrated experience developing and implementing strategic marketing plans.

Responsibilities

• Provide strategic leadership for marketing, brand, communications, and community engagement functions.
• Develop and execute enterprise-wide marketing strategies aligned to the strategic plan.
• Lead branding, advertising, digital marketing, and communications initiatives.
• Oversee content strategy, digital channels, and marketing technology.
• Manage budgets and monitor marketing performance metrics.

Skills

Strategic marketing

Leadership

Brand management

Digital marketing

Public relations

Content creation

Communication skills

Budget management

Education

Bachelor's degree

Tools

InDesign

PhotoShop

Job description

Security Federal Mutual Bancorp is seeking a VP of Marketing & Brand Strategy to lead strategic marketing, branding, communications, and community engagement across the enterprise and its affiliates.

The role requires deep expertise in content creation, digital marketing, and marketing technology, with a track record of developing enterprise-wide programs that drive growth, strengthen brand reputation, and support the strategic plan.