Growth-Focused Marketing Campaigns Analyst

Yamibuy

Brea (CA)

Hybrid

USD 60,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Paid time off

Job summary

Yamibuy, based in Brea, California, seeks a Marketing Data Analyst to analyze demographic data across local, regional, and national levels to inform strategies. You will study consumer shopping patterns on Yamibuy.com and evaluate marketing data to uncover underlying principles and facts.

The role involves comparing online marketing strategies with competitors, tracking industry trends in SEO, content, social media, and email marketing, and collaborating with Market Research Analysts to assess

Qualifications

Marketing, market research, e-commerce, business analytics, communication, telecommunication, or related field.
Analytical skills and critical thinking required.
Proficiency with Microsoft Office, Salesforce, Google Ads, Google Analytics, Qualtrics, and Iterable.

Responsibilities

Analyze demographic data on a local, regional, and national level.
Analyze buying and shopping patterns of current and potential consumers for products on Yamibuy's website.
Analyze marketing data and separate them into parts to identify underlying principles, reasons or facts.
Analyze online marketing strategies and compare them with those of Yamibuy's competitors.
Analyze current industry trends and marketing methods (SEO, content marketing, social media marketing and email marketing).
Evaluate marketing analysis plans and methods of collecting customer data.
Collaborate with Market Research Analysts to evaluate effectiveness of marketing, advertising, and other strategies.
Evaluate methods of measuring customer satisfaction (In-App Surveys, Post-Service Surveys and Email Surveys).