Marketing Specialist

Yamibuy; Brea (CA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Paid time off

Job summary

Yamibuy, based in Brea, California, seeks a Marketing Data Analyst to analyze demographic data across local, regional, and national levels to inform strategies. You will study consumer shopping patterns on Yamibuy.com and evaluate marketing data to uncover underlying principles and facts.

The role involves comparing online marketing strategies with competitors, tracking industry trends in SEO, content, social media, and email marketing, and collaborating with Market Research Analysts to assess

Qualifications

• Marketing, market research, e-commerce, business analytics, communication, telecommunication, or related field.
• Analytical skills and critical thinking required.
• Proficiency with Microsoft Office, Salesforce, Google Ads, Google Analytics, Qualtrics, and Iterable.

Responsibilities

• Analyze demographic data on a local, regional, and national level.
• Analyze buying and shopping patterns of current and potential consumers for products on Yamibuy's website.
• Analyze marketing data and separate them into parts to identify underlying principles, reasons or facts.
• Analyze online marketing strategies and compare them with those of Yamibuy's competitors.
• Analyze current industry trends and marketing methods (SEO, content marketing, social media marketing and email marketing).
• Evaluate marketing analysis plans and methods of collecting customer data.
• Collaborate with Market Research Analysts to evaluate effectiveness of marketing, advertising, and other strategies.
• Evaluate methods of measuring customer satisfaction (In-App Surveys, Post-Service Surveys and Email Surveys).

Skills

Analytical skills

Critical thinking

Microsoft Suite

Salesforce

Google Ads

Google Analytics

Qualtrics

Iterable

Tools

Microsoft Suite

Salesforce

Google Ads

Google Analytics

Qualtrics

Iterable

Job description

Brea, United States | Posted on 06/30/2026

• Analyze demographic data on a local, regional, and nationallevel;
• Analyze buying and shopping patterns of current andpotential consumers for specific types of products sold on the company'swebsite;
• Analyze marketing data and separate them into parts toidentify underlying principles, reasons or facts;
• Analyze online marketing strategies and compare them withthose of the company's competitors;
• Analyze current industry trends and marketing methods(including search engine optimization, content marketing, social mediamarketing and email marketing);
• Analyze sales performance of discounted products;
• Evaluate marketing analysis plans;
• Evaluate methods of collecting data relating to customerdemographics, preferences, shopping habits, etc.;
• Work with Market Research Analysts to evaluate effectivenessof marketing, advertising, and other strategies;
• Evaluate methods of measuring customer satisfaction (In-AppSurveys, Post-Service Surveys and Email Surveys);

Planning and Preparing Marketing Campaigns-

• Design website marketing campaigns, especially Western andEastern holiday marketing campaigns with different themes and leading products;
• Design social media marketing campaigns (Platforms includingFacebook, Instagram, Twitter, ChineseinLA, and social networking apps likeWeChat and Line);
• Design tradeshow marketing campaigns (also including localevents and fairs for Asian communities);
• Design and manage day-to-day email marketing campaigns,periodic newsletters and other event materials used in various marketingcampaigns;
• Coordinate and manage marketing campaigns from design,create to completion of all marketing production related efforts;
• Ensure that all marketing materials adhere to brandguidelines, expectations, and budgets;
• Collaborate with Market Research Analysts to develop andexecute marketing campaigns;
• Evaluate and target local competition and recommendstrategies to drive customer acquisition and retention;
• Negotiate and collaborate with vendors and/or partnersexecuting strategic campaigns;
• Collaborate with other departments to oversee advertisingtasks;

Reporting Marketing Development and Support-

• Collaborate with Marketing Team to prepare reports on dataanalysis;
• Prepare reports on new product marketing strategies and/orcampaign plans;
• Prepare different reports of findings andpresent results to management
• Support the marketing department in general operations

Requirements:

• Other major(s) and/or fields(s) of study required: marketing, market research, e-commerce, business analytics,communication, telecommunication, or related
• Analytical Skills;
  
• Critical-Thinking Skills;
  
• Software/Programs: Microsoft Suite, Salesforce, Google Ads, Google Analytics, Qualtrics, Iterable
  

Benefits & Compensation:

Paid time off (PTO): vacation, sick, and holidays