Marketing Analytics & Campaigns Specialist

Yami; Brea (CA); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

PTO

Job summary

Yami is seeking a Marketing Data Analyst to analyze demographic and shopping data, evaluating marketing strategies and campaign performance. The role involves cross-channel analysis across SEO, social, email, and content marketing to uncover underlying drivers of customer behavior.

The analyst will collaborate with Market Research Analysts to assess effectiveness, refine data collection, and present actionable insights to management.

Qualifications

• Bachelor's degree or higher in a marketing, analytics, or related field is preferred.
• Strong analytical and interpretive skills for data-driven decisions.
• Experience analyzing demographic, shopping, and marketing data is a plus.
• Familiarity with marketing channels including SEO, social, email, and content marketing.

Responsibilities

• Analyze demographic data on local, regional, and national levels.
• Analyze buying and shopping patterns for products on the company website.
• Analyze marketing data and break down into underlying principles and facts.
• Compare company marketing strategies with competitors' approaches.
• Evaluate marketing plans and effectiveness of campaigns.
• Assess data collection methods for customer demographics and preferences.
• Collaborate with Market Research Analysts to measure marketing effectiveness.
• Prepare and present reports on findings to management.
• Support the marketing department with data-driven operations.

Skills

Analytical skills

Critical thinking

Education

Marketing

Market research

E-commerce

Business analytics

Communication

Telecommunication

Tools

Microsoft Suite

Salesforce

Google Ads

Google Analytics

Qualtrics

Iterable

Job description

Yami is seeking a Marketing Data Analyst to analyze demographic and shopping data, evaluating marketing strategies and campaign performance. The role involves cross-channel analysis across SEO, social, email, and content marketing to uncover underlying drivers of customer behavior.

The analyst will collaborate with Market Research Analysts to assess effectiveness, refine data collection, and present actionable insights to management.