Growth-Focused Marketing Campaign Lead

Rack Room Shoes; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Rack Room Shoes in Charlotte, NC seeks a Senior Marketing Campaign Manager to lead planning, execution, and continuous improvement of marketing operations. You will translate the brand vision into executable programs, standardized processes, and measurable outcomes that drive growth and a strong customer experience.

You will manage content strategy, campaign storytelling, analytics, and cross-functional collaboration with product, ecommerce, and creative teams.

Qualifications

• 3–5 years of campaign marketing experience leading integrated, multi‑channel campaigns.
• Strong ability to turn data, insights, and trends into clear recommendations.
• Experience leading teams, developing talent, and managing priorities in a fast‑paced environment.
• Demonstrated success improving marketing processes, workflows, and efficiency.
• Excellent project management, communication, presentation, and stakeholder management skills.

Responsibilities

• Lead integrated content strategy, campaign storytelling, and messaging across key customer touchpoints.
• Translate priorities, insights, and performance data into actionable campaign plans.
• Monitor campaign performance, KPIs, and reporting; present insights and risks to Marketing leadership.
• Lead, coach, and develop the Content Team and Marketing Project Manager.
• Improve marketing operations: intake, prioritization, briefing, approvals, and resource planning.
• Partner with cross-functional teams to align strategies, timelines, and deliverables.

Skills

Campaign management

Team leadership

Data-driven marketing

Cross-functional collaboration

Tools

Google Analytics

Adobe Analytics

Workfront

Jira

Salesforce

Cordial

Job description

Rack Room Shoes in Charlotte, NC seeks a Senior Marketing Campaign Manager to lead planning, execution, and continuous improvement of marketing operations. You will translate the brand vision into executable programs, standardized processes, and measurable outcomes that drive growth and a strong customer experience.

You will manage content strategy, campaign storytelling, analytics, and cross-functional collaboration with product, ecommerce, and creative teams.