Sr. Marketing Campaign Manager

Rack Room Shoes; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Rack Room Shoes in Charlotte, NC seeks a Senior Marketing Campaign Manager to lead planning, execution, and continuous improvement of marketing operations. You will translate the brand vision into executable programs, standardized processes, and measurable outcomes that drive growth and a strong customer experience.

You will manage content strategy, campaign storytelling, analytics, and cross-functional collaboration with product, ecommerce, and creative teams.

Qualifications

• 3–5 years of campaign marketing experience leading integrated, multi‑channel campaigns.
• Strong ability to turn data, insights, and trends into clear recommendations.
• Experience leading teams, developing talent, and managing priorities in a fast‑paced environment.
• Demonstrated success improving marketing processes, workflows, and efficiency.
• Excellent project management, communication, presentation, and stakeholder management skills.

Responsibilities

• Lead integrated content strategy, campaign storytelling, and messaging across key customer touchpoints.
• Translate priorities, insights, and performance data into actionable campaign plans.
• Monitor campaign performance, KPIs, and reporting; present insights and risks to Marketing leadership.
• Lead, coach, and develop the Content Team and Marketing Project Manager.
• Improve marketing operations: intake, prioritization, briefing, approvals, and resource planning.
• Partner with cross-functional teams to align strategies, timelines, and deliverables.

Skills

Campaign management

Team leadership

Data-driven marketing

Cross-functional collaboration

Tools

Google Analytics

Adobe Analytics

Workfront

Jira

Salesforce

Cordial

Job description

Summary

The Senior Marketing Campaign Manager is responsible for leading the planning, execution, and continuous improvement of the organization’s marketing operations to ensure effective, data-driven, and scalable marketing performance. This role translates Rack Room Shoes’ marketing vision and strategy into executable programs, standardized processes, and measurable outcomes that support business growth and strong customer experience.

Essential Functions

• Lead integrated content strategy, campaign storytelling, and messaging across key customer touchpoints.


• Translate business priorities, customer insights, and performance data into actionable campaign plans and recommendations.


• Monitor campaign performance, maintain KPIs and reporting frameworks, and present insights, risks, and recommendations to Marketing leadership.


• Lead, coach, and develop the Content Team and Marketing Project Manager, setting clear priorities, goals, and development plans.


• Improve marketing operations, including intake, prioritization, briefing, approvals, resource planning, workflow visibility, and documentation.


• Partner with cross-functional teams to align strategies, timelines, and deliverables.

Knowledge, Skills, and Abilities

• Retail, ecommerce, or omnichannel marketing experience.


• Experience with analytics, reporting, and workflow tools such as Google Analytics, Adobe Analytics, Workfront, Jira, or similar platforms.


• CRM experience preferred, including tools such as Salesforce, Cordial, or similar platforms.


• Lean Six Sigma experience preferred.

Minimum Requirements

• 3-5 years of campaign marketing experience leading integrated, multi-channel campaigns.


• Strong ability to turn data, customer insights, and business trends into clear recommendations.


• Experience leading teams, developing talent, and managing priorities in a fast-paced environment.


• Demonstrated success improving marketing processes, workflows, documentation, and efficiency.


• Excellent project management, communication, presentation, and stakeholder management skills.


• Strong analytical and organizational skills with ability to manage complex, cross-functional initiatives

Physical Demands

This position is primarily sedentary. Applicants, with or without accommodations, must be able to sit for extended periods, as well as occasionally stand and walk. The role requires reaching, grasping, and possessing fine motor skills for typing. Additionally, candidates should be able to lift light objects, such as files, bend or stoop to access lower drawers, and have good near vision for computer work.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment

This position is located in Charlotte, NC and the candidate must be willing to relocate, if not already in the Charlotte Metro area.
Working primarily in an office environment.

We are an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills requires of the position. All employees may have other duties assigned at any time.