Growth-Focused Marketing Analyst - Network Optimization

Gen Digital Inc.; New York (NY); On-site; USD 95,000 - 120,000; Full time

Job summary

Gen Digital Inc. is seeking a Marketing Analyst – Network Optimization to drive marketplace performance through data-driven analysis and experimental design. The role sits at the intersection of marketing analytics, data science, product, and commercial strategy.

The ideal candidate will design tests, monitor live experiments, and deliver actionable readouts, translating business questions into hypotheses and guiding optimization decisions in a fast-paced environment.

Qualifications

• Bachelor’s degree in marketing analytics, statistics, economics, business, mathematics, computer science, or a related quantitative field.
• 1–3 years of experience in marketing analytics, product analytics, growth analytics, experimentation, revenue analytics, or a related discipline.
• Experience with A/B tests, holdout tests, campaign measurement, or other forms of controlled experimentation.
• Working knowledge of experimental design, including hypotheses, control and treatment groups, success metrics, guardrails, and power/sample-size concepts.
• Strong analytical skills and proficiency with SQL or Python, Excel, or a comparable data analysis tool.
• Ability to create clear reports, dashboards, presentations, and written test readouts.
• Strong attention to detail and ability to manage multiple concurrent workstreams.
• Clear written and verbal communication skills.

Responsibilities

• Conduct exploratory analysis to understand changes in customer behavior, traffic quality, offer engagement, and downstream outcomes.
• Monitor marketplace and funnel performance to identify optimization opportunities across customer experience, offer display, partner performance, and monetization.
• Support opportunity sizing and business-case development for proposed optimization initiatives.
• Partner with analytics and data science teams to improve measurement quality, data reliability, and experimentation velocity.
• Help develop repeatable processes for rapid testing, post-test analysis, and continuous optimization.
• Translate business opportunities and performance signals into clear hypotheses, test objectives, target populations, success metrics, and guardrail metrics.
• Help design A/B, holdout, multivariate, and other controlled experiments in partnership with Product, Engineering, Data Science, and business stakeholders.
• Coordinate test setup, launch readiness, audience splits, documentation, timelines, and stakeholder communication.
• Track execution from initial idea through implementation, launch, monitoring, analysis, and final recommendation.
• Work quickly and pragmatically while maintaining analytical rigor and attention to detail.

Skills

SQL

Python

Excel

Communication

Education

Bachelor’s degree in quantitative field

Tools

GrowthBook

Eppo

Optimizely

VWO

Looker

Tableau

Job description

Gen Digital Inc. is seeking a Marketing Analyst – Network Optimization to drive marketplace performance through data-driven analysis and experimental design. The role sits at the intersection of marketing analytics, data science, product, and commercial strategy.

The ideal candidate will design tests, monitor live experiments, and deliver actionable readouts, translating business questions into hypotheses and guiding optimization decisions in a fast-paced environment.