Growth‑Focused Lead Generation Specialist

Directors Investment Group; Abilene (TX); On-site; USD 40,000 - 60,000; Full time

Job summary

Directors Investment Group is seeking a proactive Lead Generation Specialist in Abilene, TX. You will partner with agents, managers, funeral homes, and the Funeral Directors Life Marketing team to craft and execute marketing plans that generate quality leads and improve financial results.

Ideal candidates bring 1–2 years in marketing coordination or related roles, proficiency in direct mail and social media campaigns, and strong communication skills.

Qualifications

• Minimum of 1–2 years of experience in marketing coordination, project support, or an administrative role preferred.
• Experience with direct mail campaigns or social media advertising preferred.
• Clear and professional verbal and written communication skills.
• Strong customer service orientation.
• High attention to detail and accuracy.
• Effective problem-resolution skills.
• Ability to manage multiple projects within tight deadlines.
• Strong organizational and time-management skills.
• Dependability and accountability in completing assigned tasks.
• Proficiency in Microsoft Office applications.

Responsibilities

• Coordinate and expedite direct mail and Facebook boost campaigns from initiation to completion.
• Serve as the primary point of contact for assigned campaigns, ensuring timely communication among agents, managers, funeral homes, and vendors.
• Collaborate with copywriters and graphic designers to ensure campaign materials meet client specifications and deadlines.
• Consult with vendors regarding pricing, list rentals, production schedules, and discrepancies.
• Track multiple campaigns simultaneously and maintain accurate project documentation.
• Monitor campaign timelines and follow up with stakeholders to ensure deliverables remain on schedule.
• Provide responsive customer service to internal teams and funeral home clients.
• Communicate and reinforce the mission and vision of DIG and its subsidiaries.
• Exemplify DIG core values of love, growth, and community.

Skills

Marketing coordination

Direct mail

Social media advertising

Communication skills

Customer service

Project management

Time management

Microsoft Office

Job description

Directors Investment Group is seeking a proactive Lead Generation Specialist in Abilene, TX. You will partner with agents, managers, funeral homes, and the Funeral Directors Life Marketing team to craft and execute marketing plans that generate quality leads and improve financial results.

Ideal candidates bring 1–2 years in marketing coordination or related roles, proficiency in direct mail and social media campaigns, and strong communication skills.