Lead Generation Specialist

Directors Investment Group; Abilene (TX); On-site; USD 40,000 - 60,000; Full time

Job summary

Directors Investment Group is seeking a proactive Lead Generation Specialist in Abilene, TX. You will partner with agents, managers, funeral homes, and the Funeral Directors Life Marketing team to craft and execute marketing plans that generate quality leads and improve financial results.

Ideal candidates bring 1–2 years in marketing coordination or related roles, proficiency in direct mail and social media campaigns, and strong communication skills.

Qualifications

• Minimum of 1–2 years of experience in marketing coordination, project support, or an administrative role preferred.
• Experience with direct mail campaigns or social media advertising preferred.
• Clear and professional verbal and written communication skills.
• Strong customer service orientation.
• High attention to detail and accuracy.
• Effective problem-resolution skills.
• Ability to manage multiple projects within tight deadlines.
• Strong organizational and time-management skills.
• Dependability and accountability in completing assigned tasks.
• Proficiency in Microsoft Office applications.

Responsibilities

• Coordinate and expedite direct mail and Facebook boost campaigns from initiation to completion.
• Serve as the primary point of contact for assigned campaigns, ensuring timely communication among agents, managers, funeral homes, and vendors.
• Collaborate with copywriters and graphic designers to ensure campaign materials meet client specifications and deadlines.
• Consult with vendors regarding pricing, list rentals, production schedules, and discrepancies.
• Track multiple campaigns simultaneously and maintain accurate project documentation.
• Monitor campaign timelines and follow up with stakeholders to ensure deliverables remain on schedule.
• Provide responsive customer service to internal teams and funeral home clients.
• Communicate and reinforce the mission and vision of DIG and its subsidiaries.
• Exemplify DIG core values of love, growth, and community.

Skills

Marketing coordination

Direct mail

Social media advertising

Communication skills

Customer service

Project management

Time management

Microsoft Office

Job description

Does this describe you? Organized Adaptable Disciplined Detail-Oriented

We are seeking a self-motivated person to join our team as a LEAD GENERATION SPECIALIST. The person selected will work closely with agents, managers, funeral homes, and the Funeral Directors Life Marketing team to create and expedite a Marketing plan. The LEAD GENERATION SPECIALIST is also responsible for making creative suggestions to help our funeral home clients gain quality leads and achieve good financial results.

Responsibilities

• Communicate and reinforce the mission and vision of DIG and its subsidiaries.
• Exemplify DIG core values of love, growth, and community.
• Coordinate and expedite direct mail and Facebook boost campaigns from initiation to completion.
• Serve as the primary point of contact for assigned campaigns, ensuring timely communication among agents, managers, funeral homes, and vendors.
• Collaborate with copywriters and graphic designers to ensure campaign materials meet client specifications and deadlines.
• Consult with vendors regarding pricing, list rentals, production schedules, and discrepancies.
• Track multiple campaigns simultaneously and maintain accurate project documentation.
• Monitor campaign timelines and follow up with stakeholders to ensure deliverables remain on schedule.
• Provide responsive customer service to internal teams and funeral home clients.

Qualifications

• Minimum of 1–2 years of experience in marketing coordination, project support, or an administrative role preferred.
• Experience working with direct mail campaigns or social media advertising preferred.
• Clear and professional verbal and written communication skills.
• Strong customer service orientation.
• High attention to detail and accuracy.
• Effective problem-resolution skills.
• Ability to manage multiple projects within tight deadlines.
• Strong organizational and time-management skills.
• Dependability and accountability in completing assigned tasks.
• Proficiency in Microsoft Office applications.

About Funeral Directors Life

Funeral Directors Life, a subsidiary of Directors Investment Group (DIG), offers an award-winning workplace that is truly one-of-a-kind.

Funeral Directors Life is a full-service preneed insurance company. We help funeral directors grow their businesses and serve more families every year. With Funeral Directors Life’s preneed programs, at-need solutions, and marketing services, funeral owners and directors can start saving time, growing their businesses and increasing profitability in a rapidly changing marketplace.

DIG has been recognized with numerous workplace awards, including the prestigious FORTUNE magazine “Best Small & Medium Workplaces” List, the “Best Workplaces in Finance & Insurance” List, the “Best Workplaces for Millennials” List, and the “Best Workplaces in Texas” List. The company is also a winner of the top 100 “Best Companies to Work for in Texas,” published by Texas Monthly.

Based in Abilene, TX,DIG offers a unique corporate culture and benefits that our employees love! Founded on Christian principles of leadership through service, integrity, honesty, and respect, the company is dedicated to serving the funeral profession and helping funeral homes enhance their service to families in a rapidly changing marketplace. In fact, our mission is "to be known as the best, most-respected provider of service to the funeral industry."

So, what makesDIG such a great place to work? We apply these same principles to how we treat our employees: offering excellent compensation, a fun, friendly, and supportive work environment, and more benefits and perks than we can mention; including employer-paid health coverage, 401 (k) matching, life insurance, an on-site clinic, a 24-hour fitness center, free fresh fruit and beverages, a corporate university, book studies, and many personal growth opportunities for mind, body, and soul.

An Equal Opportunity Employer