Growth-Focused Key Account Manager – Grocery & Mass

Vitamin Well Group; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Vitamin Well Group in the US is seeking a Key Account Manager – Grocery / Mass / Convenience to grow distribution and market share across major grocery, mass and convenience accounts. You will lead sales and category initiatives using data sources like Nielsen and SPINS to optimize assortments and listings.

You will collaborate with category buyers, distributors and internal teams to expand wholesale network and achieve sales objectives, while managing trade spend and P&L for key accounts.

Qualifications

• 3–5 years of category management experience within CPG, specifically supporting large national key accounts across the Canadian grocery and mass channels.
• Strong knowledge of the Canadian retail landscape, with experience working with accounts such as Loblaws, Walmart, Sobeys, Metro, Jean Coutu, Couche‑Tard, or similar major retailers.
• Bilingual in French and English.
• Strong experience with category assessment, data capture, POG/MOD planning and implementation, assortment management, and identifying growth opportunities within key accounts.
• Proficiency with category data and reporting tools, including Nielsen, SPINS, IRI, retail POG software, Excel, PowerPoint, and Word.
• Financial understanding, including account P&L management, forecasting, demand planning, inventory management, and seasonality.
• Strong organizational, communication, presentation, and interpersonal skills, with the ability to manage multiple priorities and keep senior leadership informed of key business developments.
• Entrepreneurial and independent mindset, with the ability to work cross‑functionally, influence without direct authority, and operate with minimal supervision in a fast‑paced, growing business.
• Strong customer‑service mindset with timely communication across customers, suppliers, and internal teams.
• Quebec‑based candidates are preferred.

Responsibilities

• Lead head office presentations and build strong relationships with key grocery, mass, and convenience accounts across Quebec, including Senior Category Managers and retail buyers.
• Support new product and retailer launches, including POG/MOD assessments, assortment recommendations, and execution within required timelines.
• Grow ACV, SKU assortment, and distribution while identifying opportunities for new listings, increased shelf space, white space, and off‑shelf consumer engagement.
• Analyze retailer dashboards, category performance, product velocities, and market data to provide actionable category insights and recommendations.
• Develop sales and category presentations using relevant market data and insights to maximize market share and share of shelf.
• Partner with distributors and internal teams to support new distribution opportunities and overall account execution.
• Manage trade spend and account financials to ensure appropriate investment and achievement of sales and distribution objectives.
• Build deep category expertise to become a trusted category resource for key retail partners.

Skills

Category management

CPG knowledge

Bilingual French/English

Data-driven

Negotiation

Tools

Nielsen

SPINS

IRI

Excel

PowerPoint

Word

Job description

Vitamin Well Group in the US is seeking a Key Account Manager – Grocery / Mass / Convenience to grow distribution and market share across major grocery, mass and convenience accounts. You will lead sales and category initiatives using data sources like Nielsen and SPINS to optimize assortments and listings.

You will collaborate with category buyers, distributors and internal teams to expand wholesale network and achieve sales objectives, while managing trade spend and P&L for key accounts.