Growth-Focused Digital Marketing Strategist

ITW Permatex; Solon (OH); On-site; USD 70,000 - 100,000; Full time

Job summary

ITW Permatex in Solon, Ohio seeks a Digital Marketing Specialist to grow brand awareness and demand generation across B2B and B2C channels. You will translate brand and product strategies into impactful digital experiences.

Success means delivering measurable results through data-driven campaigns, optimization, and innovation. The role requires 5+ years in digital marketing, hands-on managing Google Ads, GA4, and social platforms, plus SEO and CMS/PIM experience.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business or related field.
• 5+ years of digital marketing experience.
• Experience with Google Ads, GA4, Meta, and LinkedIn platforms.
• Knowledge of SEO, AEO, GEO, CMS, and PIM platforms preferred.
• Strong analytical and reporting skills.
• Excellent communication, organization, and project management skills.

Responsibilities

• Lead integrated digital marketing campaigns.
• Manage paid media across Google, YouTube, Meta, and LinkedIn.
• Own website content, SEO, AEO, GEO, analytics, and UX improvements.
• Manage PIM and DAM systems and digital product content distribution.
• Lead social media planning and influencer marketing efforts.
• Develop reporting dashboards and optimize marketing performance through data insights.
• Collaborate with Marketing and Product teams to translate brand and product strategies into impactful digital campaigns and digital experiences.
• Lead digital marketing initiatives, effectively managing priorities, timelines, and stakeholders.
• Champion continuous improvement across Permatex's digital ecosystem, identifying opportunities to enhance customer experience, improve campaign performance, and support business growth.
• Stay at the forefront of digital marketing, AI, search, and emerging technologies, proactively evaluating and applying new tools, platforms, and best practices that drive measurable results.

Skills

Digital marketing strategy

Paid media management

SEO & Analytics

Content management

Communication

Education

Bachelor's degree in Marketing

Tools

Google Ads

GA4

LinkedIn Ads

Meta Ads

CMS

PIM

DAM

Job description

ITW Permatex in Solon, Ohio seeks a Digital Marketing Specialist to grow brand awareness and demand generation across B2B and B2C channels. You will translate brand and product strategies into impactful digital experiences.

Success means delivering measurable results through data-driven campaigns, optimization, and innovation. The role requires 5+ years in digital marketing, hands-on managing Google Ads, GA4, and social platforms, plus SEO and CMS/PIM experience.