Growth-Focused Digital Marketing Specialist

FAIRWINDS; Orlando (FL); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Paid holidays

401(k) match

Health Savings Account

Maternity leave

Insurance

Career development

Debt Free Club

SmartDollar

Job summary

FAIRWINDS Credit Union in Orlando is seeking a Digital Marketing Specialist to design, execute, and optimize campaigns across email, online banking, social media, and digital ads, driving engagement and product adoption.

You will create assets, manage audience segmentation, run tests, and collaborate with Marketing, Product, Sales, and Creative teams to support business objectives while ensuring accessibility and regulatory compliance.

Qualifications

• Portfolio of digital marketing work is required.
• Bachelor's degree in Marketing or related field.
• Experience executing digital marketing campaigns across multiple channels, including email, social media, digital advertising, and web platforms.
• Knowledge of audience segmentation, A/B testing, personalization strategies, and campaign optimization techniques.
• Experience creating and managing content in social media and email marketing platforms.
• Familiarity with digital marketing analytics and performance reporting.
• Experience with Salesforce Marketing Cloud or similar marketing automation platforms preferred.
• Strong attention to detail with the ability to manage multiple projects and deadlines simultaneously.
• Excellent written, verbal, and visual communication skills.
• Creative mindset balanced with strong analytical and problem-solving abilities.

Responsibilities

• Design, build, launch, and optimize digital marketing campaigns across email, online banking, social media, Google, Meta, and other digital channels.
• Create digital assets including email layouts, promotional advertisements, graphics, and campaign creative that align with FAIRWINDS brand standards.
• Manage audience segmentation, personalization, dynamic content, testing strategies, and campaign targeting to improve engagement and conversion rates.
• Develop, schedule, and publish social media content while supporting ongoing content execution across FAIRWINDS' digital platforms.
• Partner with Marketing, Product, Sales, and Creative teams to develop campaigns that support business objectives and product awareness.
• Conduct quality assurance testing to ensure campaigns render correctly and function properly across devices, browsers, platforms, and email clients.
• Support digital banking promotions, website content updates, and marketing technology platforms, including Salesforce Marketing Cloud.
• Analyze campaign performance and make recommendations to improve results, optimize user experience, and increase marketing effectiveness.
• Ensure all digital marketing activities adhere to accessibility standards, applicable regulations, platform requirements, and industry best practices.

Skills

Digital marketing

Campaign optimization

Audience segmentation

A/B testing

Social media content

Marketing automation

Analytics

Email marketing

Content creation

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Google Ads

Meta Ads

Job description

FAIRWINDS Credit Union in Orlando is seeking a Digital Marketing Specialist to design, execute, and optimize campaigns across email, online banking, social media, and digital ads, driving engagement and product adoption.

You will create assets, manage audience segmentation, run tests, and collaborate with Marketing, Product, Sales, and Creative teams to support business objectives while ensuring accessibility and regulatory compliance.